“The average person sees thousands of ads each day. It’s possible to avoid them online by installing web extensions and apps, but there’s no offline equivalent to block all the billboards, transit, street furniture and other OOH from view.”
That is the story written by Laura Mallonee, for WIRED, covering photography.
Mallonee writes about Jorge Pérez Higuera, who (Higuera) wishes there were a way to remove OOH from the environment. In response, “Higuera made Public Spaces, which is a photo series that imagines streets, squares, and other city spaces swiped clean, as though run through an ad block.”
“You can’t really block out OOH ads IRL”. The attached photos are intended to provide an imagine of a world without outdoor advertising. A world, which is “less intrusive advertising” as the author suggests.
OOH Today says, beauty is in the eye of the beholder. There is nothing more beautiful than an award-winning creative billboard, generating over $120 thousand dollars a year!
There is nothing more beautiful than an award-winning creative billboard, generating over $120 thousand dollars a year!
See the full story from Wired here⇒ What the World Would Look Like Scrubbed Free of Advertising,
Seems a pretty pointless exercise to me. Of course, a load of empty billboards with no creative will always look ugly. Surely a better point would be made by showing all the ugly things that come into view when billboards are removed.
What can we say Robert. The photographer is an artist. And as we know beauty or art is in the eye of the beholder. We have never seen an ugly billboard, just some that are not as pretty as others.