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what is the responsible use of data ?

The Ethical Use of Data in Advertising & Media—See the Video of the PMD Media Event

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responsible use of data in advertising

 

L to R: Kym Frank, Senny Boone, Allison Schiff, Dean Stallone

If you weren’t able to attend the recent fireside chat about the responsible use of data in advertising in October, you’re in luck! The full video can be seen here.

On Tuesday, October 22nd, PMD Media and Geopath hosted an evening of networking, refreshments, and learning.

Featured were two dynamic experts, Senny Boone of the Association of National Advertisers and Allison Schiff from AdExchanger.

Boone and Schiff discussed topics such as pending privacy legislation in states like California, the position that the ANA is taking on privacy concerns across the media and advertising industries (including out-of-home), ethics versus regulation, and consumer protection. 

 

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