Agency receives a Bronze Award for work on YWCA’s “Until Justice Just Is” campaign
Chicago —Agency VSA Partners announced today that “Until Justice Just Is,” a social justice campaign created in collaboration with the YWCA, has received a Bronze Award in the 2nd Annual Anthem Awards.
VSA developed “Until Justice Just Is” in collaboration with the YWCA, a group famous for its advocacy and support for women. But the organization has also stood on the front lines of eliminating racism for well over a century, and during the Black Lives Matter protests of 2020, it wanted a way to invite people to join its mission—and empower them to help scale it. The site, UntilJusticeJustIs.org, gives individuals and companies a place to publicly pledge their support for antiracist efforts, access tools and resources to use in their own communities, and join the YWCA’s Racial Justice League, where they can share best practices and hold each other accountable for following through.
The campaign included out-of-home, video, social media, website design, digital and print advertising, internal communications and promotional merchandise.
Associate partner and executive creative director Kim Mickenberg says:
“Every single piece we put out there—from the film and website to the OOH and social—is designed to convey the urgency of YWCA’s mission and the importance of joining it. We are so proud of the impact the campaign has had, both in raising awareness of YWCA’s work and inspiring countless individuals and organizations to get off the sidelines and commit to making meaningful, measurable changes.”
The campaign was a resounding success: YWCA Metropolitan Chicago met its annual fundraising goals six months ahead of schedule and received the inaugural Chicago Community Healer Award. It was also awarded a $9 million gift from philanthropist MacKenzie Scott. The local campaign was so impactful, it was picked up by YWCA USA.
Launched in 2021 by The Webby Awards, The Anthem Awards were created in response to the increasing role social good has taken in the national conversation in recent years. Anthem Awards winners are selected by the International Academy of Digital Arts and Sciences, and the second annual competition received nearly 2,000 entries from 43 countries worldwide.
The VSA team being honored includes Kim Mickenberg, Avery Gross, Susan Pfeifer, Emily Gorski, Bryan Haney, Sam Stalling and Amy Bretz. For complete credits, visit the Anthem Awards website.
This year’s Anthem Awards honorees include Gloria Steinem; the founders of Ben & Jerry’s, Ben Cohen & Jerry Greenfield; Billy Porter, Gabrielle Giffords, Amanda Gorman and Abigail E. Disney, among others.
Winners of the 2nd Annual Anthem Awards will be celebrated at the winners celebration on February 27 in New York City. Fans will be able to hear these social impact leaders give their speeches at www.AnthemAwards.com.
ABOUT “UNTIL JUSTICE JUST IS”
For nearly a century, the YWCA’s direct services and public policy advocacy efforts have promoted racial justice and personal empowerment, delivering measurable results. Now, with the creation of the “Until Justice Just Is” campaign, the YWCA is elevating the issues of racial justice into clear actions that the community can take to effect change. To learn more, visit UntilJusticeJustIs.com.
ABOUT VSA PARTNERS
VSA’s purpose is to design for a better human experience. As a strategy and design agency, we blend consumer insights and data with human-centered design to activate meaningful, motivating and measurable experiences in an increasingly noisy world. With offices in Chicago, New York and San Francisco, VSA offers a full range of fully integrated capabilities—branding, advertising, data science and technology—all under one roof. VSA is also a proud member of Meet The People, an international family of unified and independent agencies. For more than 40 years, we have delivered solutions for business and creative leaders at some of the world’s most respected brands and forward-thinking organizations, including Google, Nike and IBM. vsapartners.com
