Great Improvement Over Past Previous Releases!
The launch of the Geopath 2023 Annual Forecast is upon us!
Yesterday afternoon, Geopath held a well attended Webinar sharing insights into process improvements that informed the development of the forecast, review the new reach and frequency model as well as provide guidance on navigating the transition.
You work in OOH? —You must watch this!
If you were not able to attend yesterday’s Webinar with Geopath President Dylan Mabin, and Insights Committee Co-Chairs Glynnis Reilly (Horizon Media) and Cheryl Zimmermann (Lamar) here is the video below↓.
On February 27th, Geopath members can begin transacting using the new forecast with impression data for all audited inventory, and for the first time, transit station and scheduled fleet media – all with reach and frequency metrics generated by the new and enhanced model.Members will have until April 3rd to integrate the new data into their proprietary platforms, particularly operators that are building packages for the first time with this data. On this date, the new forecast will become the only transactional dataset for the industry.
Geopath’s Scott Fiaschetti and Brian Schopper were on hand to train members on how to access this data and where to find additional support materials.
Now you can view at your own schedule. Check it out!