Veridooh joins Geopath to bring Independent Audience Verification to US DOOH
Veridooh joins Geopath to bring Independent Audience Verification
to US DOOH
New York: Veridooh, the award-winning global leader in 100% independent out-of-home (OOH) verification, has joined Geopath to bring Independent Audience Verification to the US DOOH market. Established in 1934, Geopath is a not-for-profit organization that provides industry-standard audience metrics for out-of-home (OOH) advertising with the mission of being “the industry standard that powers a smarter OOH marketplace.”
Geopath’s state-of-the-art audience location measurement will now be integrated into Veridooh’s real-time independent verification and reporting dashboard. For the 325 advertisers already partnered with Veridooh, this will help them bring digital-level accountability to their OOH campaigns in the US.
This integration enables advertisers and agencies to combine Geopath’s authoritative audience insights with Veridooh’s independent verification data, providing a unified “source of truth” within the Veridooh dashboard. This confirms not only that digital creative performed exactly as intended, but also the specific audience impact achieved, as measured by Geopath’s standardized metrics.
As the US DOOH market shifts toward more data-driven buying, Veridooh’s platform addresses the industry’s growing demand for transparency and accountability. The integration offers:
100% Independent Verification: Veridooh’s patented SmartCreativeTM technology tracks every second of every play without relying on media owner data aggregation or play logs.
Geopath-Verified impressions: Advertisers can now view verified play data alongside Geopath’s reach and frequency metrics in a single, streamlined dashboard.
Programmatic certainty: Enhanced support for programmatic OOH, ensuring automated buys meet the same rigorous verification standards as direct placements.
According to Mo Moubayed, Co-Founder and Co-CEO of Veridooh: “Advertisers not only want to know that their ad ran; they want to know it reached the right people at the right time with total certainty. By joining Geopath in the US, we can integrate Geopath’s state-of-the-art data and technology within our award-winning Independent Verification platform to give brands the most comprehensive view of OOH campaign performance in the US market.”
We can integrate Geopath’s state-of-the-art data and technology within our … Independent Verification platform.
Geopath EVP Marketing, Scott Fiaschetti, added: “Welcoming Veridooh to the US market and as a Geopath member provides a new layer of verification to help OOH media buyers transact with confidence. We are excited to see how Veridooh helps expand the media mix for advertisers and make OOH work harder within the broader advertising ecosystem.”
A Geopath member provides a new layer of verification to help OOH media buyers transact with confidence.
About Veridooh
Veridooh is the award-winning global leader in independent out-of-home (OOH) verification. With its proprietary SmartCreative™ technology, Veridooh independently tracks, measures, and verifies the performance of OOH advertising campaigns. Veridooh is the preferred independent verification partner for Omnicom Group and WPP Media in Australia. Clients include global brands such as Google, Amazon, Mercedes, Pepsi, Unilever, Sony, and McDonald’s. The adtech leader raised Series A funding in 2022 and won several awards, including Platform/Tech Partner of the Year at The Drum Awards 2025.
Veridooh was founded in 2019 by Mo Moubayed and Jeremy Yang. Headquartered in Sydney, Australia, Veridooh has offices in London and New York.
About Geopath
Founded in 1933, Geopath is the industry standard that powers a smarter OOH marketplace with advanced audience location measurement, deep insights, and innovative market research. The organization is headquartered in New York City and is governed by a tripartite board composed of advertisers, agencies, and media companies from across the United States. For more information, please visit https://geopath.org/.
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