Ocean Outdoor retains Manchester City Council’s large format Out of Home contract
London, UK: Manchester City Council (MCC) has awarded its large format Out of Home (OOH) advertising contract to incumbent Ocean Outdoor following a market-wide tender.
Ocean has held the large-format contract since 2010. The new contract runs for 10 years, commencing in October 2025, with an option to extend for an additional five years.
MCC’s multi-format portfolio is integral to the city’s ambition to be a world-class city at the forefront of large-format Digital Out of Home (DOOH) locations and associated technologies. Under the terms of the agreement, Ocean will fully modernize the estate, including the conversion of backlights to digital screens.
Sixteen existing screens, including Two Towers Manchester, the Digi-Bridge on Mancunian Way and Princess Road, comprise the contract, with a proposed new location capturing footfall on City Link Walk towards the Etihad Stadium. The portfolio offers a diverse range of commercial, council, and public service messaging.
Phil Hall, Ocean Outdoor UK CEO, said: “Ocean has been delivering services to Manchester for 15 years. Our renewed partnership with Manchester City Council represents a significant growth opportunity, allowing for direct reinvestment back into public services via enhanced commercial opportunities.”
Our renewed partnership with Manchester City Council represents a significant growth opportunity, allowing for direct reinvestment back into public services
As part of its ongoing investment in Manchester, Ocean has committed to offering maximum social, environmental and economic benefits to Manchester residents and its communities and will be working alongside the Council to ensure time and funding are targeted to ensure positive outcomes.
“Our MCC partnership is supported by a comprehensive social enterprise program with a focus on education, jobs and careers via initiatives like the Ocean Academy and INTO University; making environment improvements which fully align with MCC’s 2038 net zero goals; and grassroots support for the communities where we work,” said Phil.
Ocean’s Manchester portfolio comprises more than 100 large and small format city center screens and banners in retail, business, leisure, and residential quarters, including Spinningfields, St John’s, Arndale, and Manchester Printworks, home to Europe’s largest digital ceiling.
Ranked ‘the UK’s most liveable city’ by The Economist’s Liveability Index 2024, Manchester is one of Europe’s fastest-growing destinations. It is also the third most visited UK destination for domestic and international visitors.
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