The Best Billboard I Saw Today

Pokémon GO Fest has evolved, and so has the way it gets fans to show up. Red Star Outdoors turned this towering wallscape near Grant Park into a real-world waypoint, reminding Trainers exactly where the action is headed.

The vibrant creative transforms Chicago’s skyline into part of the adventure, using bold colors and instantly recognizable Pokémon GO branding to build excitement before fans even arrive. Positioned just moments from the festival, it blurs the line between the game and the city itself. Out of Home is the perfect fit—meeting players where they’re already on the move. Looks like this campaign understood the assignment. After all, the rarest catch might just be your attention.