OOH Unleashed for ’25

by Brent Baer, Publisher, OOH Today

Last week, this OOH correspondent spent three days in beautiful downtown Savannah. Not on the beach sunning and funning, but in the confines of the beautiful Thompson Savannah Hotel, attending the 2025 Apparatix Conference. It was my first Apparatix Conference and one which I recommend attending the next in 2026.

First, let me set the record straight: It was one of the few times we accepted a free attendance ticket. We like to pay for those ourselves. No, Apparatix does not advertise with us. No deal was made obliging us for a story. We are posting because the event was that good.

We are the largest subscribed OOH Newsletter in the world. Which is nice, as we have always been the largest read, now reaching a milestone of over 8,600+ subscribers this week which has catapulted us into the top spot, nearly tripling the other guy’s newsletter in subscribers. And get this, we REALLY DO NOT SELL our Subscriber list. Never have and never will. It’s not something we discuss and say we don’t when actually, they do. But that is for an upcoming post, back to the Apparatix Conference.

I have been in the OOH business for over 45 years and thought I had seen and heard it all. Spoiler alert: No, I do not. The Apparatix sessions were enlightening, fast-moving, and, most importantly, current, with a focus on growth in every aspect of the business. Every possible aspect.

At Unleashed ’25, sessions weren’t just “sit back and listen” talks — they were honest conversations. People came with questions, swapped ideas with peers, and left with notebooks packed full of strategies they could actually use. The mix of thought leadership, peer-to-peer sharing, and hands-on workshops made it easy for operators to compare notes, challenge assumptions, and head home with fresh ways to tackle business problems.

Sure, a lot of sessions highlighted Apparatix software, but everything was framed around bigger business principles that any operator could use — things like clarity, efficiency, trust, and readiness. Whether it was fulfillment, accounting, or sales, attendees picked up takeaways they could put to work right away. Even those who weren’t Apparatix users walked away with ideas they could apply to their business tomorrow.

Take Ops Without the Ouch, where operators learned how automation and streamlined workflows cut out headaches in fulfillment and operations — freeing up staff and saving time. Or Accounting Without the Bottlenecks, which showed how smarter invoicing and analytics speed up cash flow, something every CFO cares about. In CRM Profiles: Turning Data Into Deals, attendees got a preview of new CRM features that pull market insights and demographics into rich sales profiles — then saw a top-performing AE walk through how she turns that data into honest conversations that close deals.

On the thought leadership side, Inside the Agency Mindset: Winning More National Ad Dollars gave operators a rare look at how agencies decide where to spend, with tips on how to position inventory to capture more national budgets. Together We Win demonstrated how collaboration and swift response times enhance RFP success rates, while 100% Occupancy with Room to Grow highlighted operators who’ve already achieved full occupancy and are finding innovative ways to expand further. And of course, AI in OOH: Real Examples, Real Advice cut through the hype to show where AI is already saving time, boosting efficiency, and creating revenue opportunities.

Every track followed the same philosophy: keep it actionable, keep it interactive, and keep it valuable for anyone in the room. Whether you were an Apparatix power user or just curious about what’s next for OOH, Unleashed ’25 made sure you walked away with practical tools, new ideas, and a clearer vision for growth.  If you’re not there in 2026, you are missing out. Special thanks for Nick Stevens and Stephanie Hillberry at Apparatix for their invite and hospitality to the event. 

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