Transparency, Programmatic Handcuffs, Reagan Outdoor and James McLaughlin
Podcast #18 —The 4 Exit Statements
Podcast #18 —Transparency, Programmatic Handcuffs, Reagan Outdoor and James McLaughlin
The 4 Exit Statements
Will OOH Ever be Transparent?
Is Programmatic a Handcuff for Creative?
Reagan Outdoor Politics —Link to article Billboard Co. Shapes Salt Lake Politics
Jim McLaughlin Over Under on Retirement
Hear the comments. Join us on the 23 minutes podcast.
Bob Wolfe—’We will never be completely transparent. No media ever will.’
Jack Sullivan —’As a Buyer I want inventory avails.’
Todd Hansen—We’re using DOOH like a Tri-Vision on Steroids.’
The Board Room
OOH Experts / Board Members:
Jack Sullivan, Todd Hansen, and Bob Wolfe
Podcast #18 — 23 FAST minutes —Click the orange circle/white arrow below to listen
Board Room Directors:
Todd Hansen, General Manager, Sun Outdoor
Bob Wolfe, Owner, Outselling, Inc
Jack Sullivan, OOH Media Professional and Adviser
Brent Baer, Moderator, Publisher, OOH Today
OOH TODAY —The outdoor advertising industry’s only independent voice.

‘The Board Room’ is outdoor advertising’s unfiltered/unscripted podcast offering deeper insights of the Out of Home Advertising Industry. A panel of experienced #OOH professionals discuss everything in the OOH space… agencies, buyers/sellers, creative, leadership, measurement, sales, technology and the journey.
Share your opinions, comments and experiences on the issues and answers presented in today’s #billboard podcast. Please submit questions for our panel to BillBoard@OOHToday.com
We may not always say what you like, but we’ll tell you what you need to know about Out of Home Advertising.
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Podcast produced by William Farmer
P18