Sometimes Tragically, How Out of Home Can Find Themselves Part of the Very Thing They Advertise
How Out of Home Can Find Themselves Part of
the Very Thing They Advertise
One of our reader/subscribers shared this story and observations with us. A dilemma indeed.
Read Brad Getter’s take and then please share with us in the ‘Leave a Reply’ section at the bottom of the page, what you think.
by Brad Getter, Owner at Megagraphics
There’s no way one cannot find a coincidence in the images of a deadly accident in Phoenix this week. A Valley Metro bus wearing an accident/injury law firm’s wrap was involved in an accident that resulted in multiple fatalities.
‘In a wreck? Need a Check?’ Sad.
I can’t speak to how a media provider should deal with this, after all, it’s an accident. But it is the second such accident I’ve seen this year where an injury law firm is prominently displayed in bus advertising then featured in broadcast media on a wrecked bus.
I guess the thought I have here, is that it can go two ways – the message and the campaign are totally destroyed and have to be abandoned, or the client got millions of exposures from the TV coverage.
It certainly wasn’t the advertiser’s fault, likely not the transit agency’s fault, but the actions of vehicles on the road or far more variable than a billboard along the road. Perhaps its time to look at these things closer, and use a contract clause that addresses this.
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