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Top Ten OOH Spenders Ft. Myers-Naples

2,000 spots measured by Geopath within the Ft. Myers-Naples market

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Geopath Market Spotlight – Ft. Myers-Naples DMA

GeekOUT Fast Fact Friday

by Brian SchopperMarketing Manager, Geopath

The 2022 GO Conference in Marco Island, FL is fast approaching! This week, let’s take a look at the market playing host to this year’s conference – the Ft. Myers-Naples DMA.

Many areas of Ft. Myers are lined with beautiful Royal Palm Trees, which can grow as tall as 80 feet. But did you know that these trees are actually native to Cuba and the Caribbean, and were brought to Ft. Myers by a very well-known inventor? Thomas Edison himself is often credited for bringing these palms to Florida. In fact, it’s said that he planted 200 of them along McGregor Boulevard in Ft. Myers!

Did you know that the beaches in this market are home to more shell varieties than anywhere else in North America? In fact, the Bailey-Matthews National Shell Museum in Sanibel, FL is the only museum in the country fully dedicated to “shells and the mollusks that make them.”

According to Geopath Insights, there are more than 2,000 spots measured by Geopath within the Ft. Myers-Naples market, which generate over 193 million impressions each week! Additionally, this market has a population of 1.4 million, with over 1/3 of all commuting trips within the DMA taking 30 minutes or more.

For more insights on the Ft. Myers-Naples DMA, please see our 2021 DMA infographic below. 

Next, let’s look at who was spending in OOH within the DMA for January – June of 2021.

Looking at the top OOH Spenders in the Ft. Myers-Naples market, there is a fair mix between legal services and health/insurance represented. Top national brands like McDonald’s and Allstate appear in the top 10 here as well.

Geopath has compiled OOH advertising spend data for Q1 and Q2 of 2021 (January-June) sourced from Kantar for the DMA, as well infographics for this and all 200+ DMAs across the country. Both the OOH spending reports, and DMA Infographics can be accessed by Geopath members in our geekOUT Library. If you are not currently a Geopath member, please reach out to us on geekout@geopath.org to find out how you can access this information.

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