The Truth, Hope and Justice Initiative
The outdoor industry has banded with The Truth, Hope and Justice Initiative which is a non-profit organization uniting the world with a multi- disciplinary team of philanthropists, community leaders, media outlets, corporate executives, athletes and celebrities. The mission is to distribute a global equality campaign named #RISE UP AND STAND TOGETHER.
The message is to change the rhetoric from ” fire the police “ to “ work with law enforcement” and the campaign involves utilizing the powerful voice of MOTHERS who’ve lost their kids to violence and using the powerful medium of Outdoor Advertising. We are hoping you will put our OOH Medium to positive change in our communities by promoting this message on any unused digital inventory to engage with the public and directing the viewer to visit the foundation’s website for more information on how to get involved.
The outdoor industry along with several other media channels, NFL, NBA, WNBA, MLB, MLS, Corporate sponsors and several other entertainment personalities have banded to together for this one week event to stand up and be heard.
We are asking you to please consider donating any unused inventory (digital) and to start this one week campaign starting any time from today (May 21) and continue to run this messaging through the following Memorial Day.
Please visit the Truth, Hope & Justice Asset Portal to view and download social media assets
We have made the upload process almost seamless.
Simply log on to the portal and follow the instructions:
If you will be participating, please respond to OOH Today (email@example.com) with how many units will be utilized. We want to keep track as to how “loud our Outdoor Voice can be.” Send us a photo and we’ll display as many as we can over the week giving you credit.
On behalf of all of the Truth Hope and Justice Initiative, and OOH Today, we thank you for your consideration and help. If you have any questions regarding this program and its purpose, please don’t hesitate to reach out to Bob Hoelterhoff of J&B Signs (firstname.lastname@example.org)