Dallas Top 5
We found 8 Dallas Out Of Home operators who dominate the Market’s Top 5 lists
So who ‘owns’ Dallas?
♦We started working the Geopath Insights Suite for answers in search of the top OOH operators by location count in Dallas, Texas and included the total weekly average impressions by each category. Or as I like to say, the top OOH companies by inventory.
From the search, we created 3 lists. Eight owner/operators currently have the most Geopath-audited & measured ad opportunities in the Dallas Designated Market Area or DMA.
Read all the way to the end, to find out who is number 1. Who owns and where the display is located, with the most impressions for a single display in the Dallas market, delivering 4.6 million impressions in an average week.
The Top 5 Dallas Outdoor Advertising Leaders
I. Top 5 Displays
Top 5 Owners / Operators by Spot Count:
1) Clear Channel Outdoor
2) Lamar Advertising
3) OUTFRONT Media
4) Buzztime
5) Simon
In total, Geopath audited inventory in Dallas delivers over 2.1 billion impressions in the average week across a total of 14,146 Geopath audited roadside and place-based locations.
II. Static Bulletin
Top 5 Static Bulletin Owners / Operators by Count
1) Lamar Advertising
2) Clear Channel Outdoor
3) OUTFRONT Media
4) Arrington Outdoor
5) Media Choice
In Dallas, 4,103 Static Bulletins deliver a total of 1.4 billion impressions in the average week.
III.Digital Bulletins
Top 5 Digital Bulletin Owners / Operators by Spot Count:
1) Clear Channel Outdoor
2) OUTFRONT Media
3) Lamar Advertising
4) Arrington Outdoor
5) Big Outdoor
Dallas Digital Bulletins deliver 516 million impressions in the average week across 1,849 spots.
The top location in the Dallas DMA is a Clear Channel Static Bulletin on Stemmons Freeway that scores a whopping 4.6 million impressions a week. (That’s a lot!)
♦ Only Geopath-audited & measured OOH ad opportunities are considered.
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Geopath or not we’ve got way more Dallas locations than Arrington.
Just saying
Cheers
Thank you Ben Ralston. We are well aware there are OOH Operators who have ‘way more’ locations which might qualify them for our TOP 5 lists, the issue becomes qualifying the locations and the operators. Alas the one source of audit and identification for the OOH Industry currently is Geopath. We receive 2 to 3 comments similar to yours with every TOP 5 post we publish. When we know the operator exists such as Ralston, we will approve the comment to be shared. If we don’t recognize them it is unlikely we’ll approve. How many more is ‘way more’?