The Top 25 Women Who Drive Growth in Out-of-Home —2025

by Amber Larkins, OOH Today

It’s Here: OOH Today’s Annual Top Women Driving Growth in Out of Home for 2025

Last year, we celebrated 24 women making a significant impact on the OOH industry in 2024. In 2023, we highlighted 24 trailblazing women, and in 2022, we honored 22 women making a difference. This year, we proudly recognize another 25 exceptional women for their achievements in outdoor advertising.

March is Women’s History Month, and at OOH Today, we believe that amplifying diverse voices should be a daily commitment, not just an annual event. While this award celebrates women’s accomplishments once a year, the push for inclusion and equity in our industry should be ongoing.

Diversity is not a checkbox. Progress has been made, but there’s still more work to do in promoting women—especially women of color—to C-suite positions, recognizing their contributions, and providing them with the same nurturing and growth opportunities that men often receive. Men are frequently promoted based on potential, while women are promoted based on results—and sometimes overlooked entirely.

These women have overcome obstacles and excelled, demonstrating remarkable resilience and dedication. But the question remains: Should they have to work this hard to receive the recognition they deserve? What are you doing to support the women in your organization? Are you challenging outdated mindsets and fostering a workplace where everyone feels valued and empowered?

With that in mind, let’s celebrate and learn more about these incredible women.

In no particular order, here is OOH Today’s list of the Top 25 Women Driving Growth in Out of Home in 2025.

1. Ali Broback, Chief Client Officer, Partner ODN

A results-oriented media executive and natural leader with experience in all facets of out-of-home, radio, digital, mobile and print advertising, Alison Broback has been in the OOH industry since 2007 and has been with ODN for nearly 6 years. She currently serves as Chief Client Officer and previously was the VP of Corporate Accounts. She drives agency growth, oversees several of the company’s largest accounts, and tours the country (via Delta or Zoom) uncovering both agencies and brands that are frustrated with the OOH buying process. Before joining ODN, she was an Account Executive at Intersection. She got her start at CBS Outdoor.

 How did you become interested in the OOH industry?

It was completely by chance!  I applied for a front desk position at CBS Outdoor Minneapolis-St. Paul and honestly thought it was a landscaping company.  In the middle of the interview, the GM at the time said, “you’re not a front desk person, you’re a salesperson!” and hired me for a sales role instead.  My relationship-based sales approach was totally different and while a bit slower at the start, really proved to be successful and I completely fell in love with OOH.

2. Christie Massey, President, EMC Outdoor

Christie Massey landed in the Out-of-Home industry almost by accident, and then never wanted to leave.  20 years later, she is completely enthralled with the creativeness and excitement of the medium and its ability to tell amazing stories and connect with consumers. She has held almost every position from coordinator to client services, and now leads the agency as president.
She is a proven executive with a passion for relationship management, successful operational leadership experience, and a demonstrated track record of business results. EMC Outdoor is an independent, women-owned Out-of-Home marketing agency working with brand and agency partners to strategize, plan and execute campaigns nationally

Do women still struggle in this male-dominated industry? How can women address it?
I am lucky enough to work for a women owned agency where I have always felt the opportunities given to me were equal to those of my male counterparts. That said, at industry events and conferences there is no denying the male dominance in this business. It is great to see women’s networks and groups forming and growing. The industry’s focus to include inspirational women speakers and contributors at key industry events is great. I’d love to see more of that.

3. Diana Stevenson, CEO, Grace Outdoor

Diana W. Stevenson is the CEO of Grace Outdoor Advertising in Columbia SC. Currently their footprint covers most of SC and into North Carolina as well as Atlanta, GA. The company has grown in recent years, and they plan to continue pursuing growth in the years to come. Grace Outdoor Advertising is a locally owned and family-operated company with 4 of the next generation currently working in the business.

Diana is a graduate of the University of South Carolina, home of the fighting
Gamecocks. Diana is also a graduate of the Midlands Technical College Fast Trak Growth Venture,
the Greenville Chamber MBA program, and The Optimal Leader Training. She is a charter member of SC Women in Leadership, Palmetto Venture Fellowship Class of 2022, and Leadership Columbia Class of 2021.

If you took over the entire OOH industry tomorrow what would you change and why?
Oh Wow. That would be so cool. Not in any particular order but 1. Work on better creative. I really do think creative can be a selling point and I would be more strict on bad creative. Bad creative, of which I see way too much, is a lose-lose situation. The client loses as they will waste their money. They will also think that OOH does not work. We lose a client. 2. Better measurement. We compete with other media and we need to be able to provide our clients with accurate measurement. 3. Get all OOH companies working together instead of against each other. Cooperate. 4. Continue working to make programmatic easy and accessible. This truly levels the playing field for smaller companies.

4. Ginger Griffin, General Manager, New York, OUTFRONT

Ginger Griffin, General Manager, at OUTFRONT Media has over 20+ years in advertising, with 16 of those in out of home, specifically selling and managing across many transit systems (including MTA, WMATA, CTA, SEPTA, BART, MBTA). Ginger started in the OOH industry as an Account Executive with Titan (now Intersection) selling transit advertising in Seattle, WA. After many years with Intersection she relocated to Washington DC and started her OUTFRONT career as a local Account Executive. She has grown personally and professionally throughout her time at OUT, and feels fortunate to have been able to fulfill many different leadership roles within the company.

In her current role, as General Manager of the New York Billboard plant, she is responsible for all aspects of the billboard business including Times Square assets. She works closely with sales and marketing as well as the New York Transit General Manager to help maximize OUTFRONT’s clients’ impact in New York.

What resources have been the most valuable to you in your career?
Aligning myself with strong people in the industry. I’ve had both great female and male mentors that have always supported my ongoing growth. I always try to surround myself with energy that inspires me, challenges me and ultimately makes me a better version of myself.

5. Jane Kim, Group Director, National Sales OUTFRONT Media

 Jane Kim, Group Director, National Sales at OUTFRONT found her way into the OOH industry 24 years ago through an unexpected connection. While eager to break into advertising, Jane’s journey began with a chance interview set up by a headhunter her roommate, who worked in fashion, had met. Although initially offered a position at the headhunter’s agency, Jane turned it down, expressing her passion for advertising. This decision led to a serendipitous opportunity when her contact’s husband, who worked for CBS, mentioned an entry-level role at TDI—back when it was part of Infinity, CBS, and Viacom.

Growing up as a born-and-raised New Yorker (mostly in Long Island), Jane spent countless hours on the subway, absorbing the ads plastered across the stations long before smartphones took over. It wasn’t until she entered the industry that she fully realized how OOH was everywhere—something she now lives and breathes every day.

How do you drive growth in OOH? What have been your greatest successes?
I think my MO has always been that I ‘ve only really ever worked with holding companies. It’s always been about education on our inventory and the marketplace. You always have to keep in mind that the specialists and the buyers have to go back to their clients and strategize. We always talk about relationships in OOH, but I can’t treat all buyers the same. They are different in their learning levels and communication styles. Acclimating to the particular person I’m speaking to as well is key. I’m usually more of an educator. If I don’t know my sh*t I can’t sell it. I’ve been told that I have the ability to understand people and sometimes that’s what sales is about. 

6. Marci Werlinich, Formerly EVP of Operations, OAAA

Marci Werlinich has spent her entire professional career serving OAAA and its members. Starting as a receptionist for the organization in 1986, Werlinich has held various administrative and membership roles from administrative assistant to the oversight of the  Outdoor Advertising Political Action Committee (OAPAC.).

She most recently served as EVP of Operations where she focused on membership recruitment, event planning, human resources, information technology, and a variety of other areas and programs that keep OAAA running. Werlinich was elected to the OAAA Hall of Fame in 2011.

How do you drive growth in OOH? What have been your greatest successes?

I think for me the success that I feel that I’ve had is being able to help the organization grow and expand its membership base from really what we call our general members the billboard companies we’ve added street furniture, transit, place-based and those companies offer new ways of advertising for the brand and so being able to have that mix of not only billboards. There’s a lot of different ooh formats they can use and then being able to help build an organization that services all those different member types and coming up with events and advancing the products and services we’ve offered the members. My greatest achievement is being there for 39 years and also being inducted into the Hall of Fame in 2011 and being able to watch the association and the industry grow throughout my career.

7. Maritza Norton, National Sales Account Executive, Lamar Advertising

Maritza is an experienced National Account Sales Executive with a demonstrated history of working in the marketing and advertising industry. With over 20 years of experience at Lamar, she is skilled in Advertising Sales, Integrated Marketing, Advertising, Outdoor Advertising, and Digital Marketing. She is a strong sales professional and an even stronger relationship builder. She graduated from La Guardia Community College.

She is an avid volunteer who seeks to lift others up and help those in need, serving at organizations that help those in poverty and who need ready meals. She recently ran a half marathon in Rome to honor her mother’s life.

What is the future of the OOH Industry? What do you foresee happening?
The future is I see nothing but growth to see how it continues to grow. What I would like to see before I retire or before I leave this earth is some actual measurement – the holy grail. We’re still trying to figure out the right formula. We have great data but we don’t have that holy grail. I would love to see that happen in this lifetime

8. Melissa Spiegelman, Founder, 23 Below Media Group

is an accomplished media executive with extensive experience in Out-of-Home (OOH) advertising, specializing in media strategy, client management, and business development. Melissa plays a pivotal role in driving successful OOH campaigns by combining data-driven insights with creative storytelling. Her expertise in building strong client relationships and delivering customized media solutions has earned her a reputation for consistently exceeding client expectations and delivering measurable results.

Throughout her career, Melissa has demonstrated a deep understanding of the evolving media landscape and has led high-impact campaigns for a diverse range of brands. Her ability to navigate complex challenges and develop innovative strategies has positioned her as a leader in the OOH industry. Passionate about fostering collaboration and inspiring her team, Melissa continues to drive growth and success for both her clients and the organization.

What do you think the industry needs to do to get a larger slice of total ad spend? Like I always say, OOH is not brain surgery, we’re not saving lives, but it is cumbersome, and we need to find ways to make it easier to plan and implement.  When I first started in the industry, we had at a minimum 6 months to build a recommendation, now we’re lucky if we have 2 weeks, so any way to simplify the process will help the industry grow.

1. 1. I think there should be a Zillow for the OOH Industry.  Just like if you’re looking for a house, you can go on-line and see what’s available given your parameters.  We make it so hard to not necessarily buy the space, but to plan a campaign.  When we’re ready to buy, we can then work with the individual OOH companies to negotiate and contract.
   2. I believe there is a glut of inventory.  Just because there is an empty wall on a building, doesn’t mean it should have an OOH sign on it.  Just because you can place a screen somewhere, shouldn’t mean that there should be advertising on that screen.  This really creates additional planning time as OOH companies send their entire available inventory they think will meet the RFP requirements and then we have to take the time to weed down these availabilities to build a plan.

9. Monica Robinson, VP of Sales Operations Support, Lamar Advertising

Monica Robinson is a seasoned leader in the Out-of-Home industry with nearly 24 years at Lamar Advertising. As Vice President of Sales Support Services, she has been instrumental in sales support strategies, streamlining client-focused processes, and implementing innovative technologies to drive efficiency and growth. With a background in National Sales and a strategic approach to leadership, Monica has played a key role in enhancing performance and fostering a culture of continuous improvement. A dedicated mentor and advocate for professional development, she continues to shape the future of the industry while making a lasting impact on her team and organization.

Before her tenure in OOH, she gained valuable experience as a Marketing Representative in the natural gas industry, where she refined my ability to analyze markets and drive customer engagement. Her early career as a flight attendant in the airline industry helped shape her adaptability, problem-solving skills, and customer-centric approach—qualities that continue to influence her leadership style today.

What are some of the challenges that women still face in the workplace, and how would you suggest women just getting their start in OOH handle those challenges? 

Women still face challenges in the workplace, including career advancement, lack of mentorship, and difficulty finding harmony between work and personal life. To overcome these, I’ve focused on building confidence through action—taking on new challenges, continuously improving, and celebrating small wins. Strong communication skills, including assertively expressing ideas and advocating for myself, have been critical to my success.

At Lamar, I’ve found an environment where hard work, results, and collaboration are valued, creating opportunities for women to thrive. I’ve benefited from a strong network of mentors and colleagues who have supported my growth, and I encourage women entering OOH to seek out those relationships. Leveraging strengths like emotional intelligence, creativity, and collaboration is essential in leading teams and initiatives.

While biases and challenges may always exist, I believe that when you focus on what you can control—your growth, mindset, and relationships—success naturally follows. The remaining barriers take care of themselves.

10. Shabnam Irilian, Managing Director, billups

Discovering out-of home via a college internship, Shabnam Irilian, Managing Director at billups, has worked in media for 20 years. After cutting her teeth on entertainment, automotive and retail brands in LA, she spent 6 years in the UK leading direct client and independent agency business before shifting into International and Business Operations roles. Shabnam joined billups in 2021 where she leads Client Services and Business Development as Managing Director. She has a passion for coaching and developing people, and leading clients in integrated media strategies to bring ideas to life.

If you took over the entire OOH industry tomorrow what would you change and why?
Actual collaboration on the supply side to ensure new asset development is consistent across markets, to give OOH a real shot at being bought at national scale. And actual collaboration on the buy side to put real pressure to support this happening. When we make it easier for brands to engage with the channel, then our share can actually grow.

11. Stacy Liang, West Coast Sales Director, Orange Barrel Media

Stacy Liang, Senior Director of Sales (West Coast) at Orange Barrel Media/IKE Smart City. She has been in the OOH industry for over 13 years, with half of that time on the agency side working on various accounts such as Warner Bros, Apple, CBS, Levis and Activision. Stacy has taken her experience on the agency side along with her ability to thrive in fast pace environments into establishing & growing OBM/IKE’s presence on the west coast.

Stacy has been involved with The Birthday Party Project for the past seven years, where she throws monthly birthday parties for children experiencing transitional living. She has recently been appointed to Board Member and threw a massive birthday bash for 150 families who were affected by the Los Angeles fires. Stacy received her BS in Business Management from California Polytechnic State University-San Luis Obispo.

How do you promote inclusivity at your workplace and help boost other women?

It must be done in an authentic way. As we have seen over the past several years, a lot of corporations have seem to taken the stance on DEI as more of a trend – promoting it when its beneficial and then pulling away when its beneficial. I am so proud to be part of OBM/IKE where diversity has been part of our origin story and is weaved into our DNA. We never felt the need to accelerate or create a specific taskforce for this because it is genuinely who we are and because of that, we authentically attract team members that want to be a part of this organization.

12. Susan Haar, Managing Director of Out-of-Home Investment, GroupM

Susan Haar is the Managing Director of Out-of-Home Investment at GroupM, where she has built a best-in-class team recognized for their innovation and measurable impact. With a wealth of experience across many facets of the advertising industry, Susan has held key roles in account services, media, client-side strategy, and new business development. Her diverse background, spanning large and boutique agencies, gives her a unique and holistic perspective on driving client success.

Susan’s global outlook is a cornerstone of her approach to channel growth and strategic client initiatives, consistently delivering exceptional results for partners. She resides in Los Angeles with her husband and enjoys swimming, running, and perfecting her golf game.

How do you drive growth in OOH? What have been your greatest successes?

Driving growth in OOH starts with consistently keeping it part of the conversation and ensuring a constant presence with planning and client teams. I firmly believe that we’re all in the business of sales. Whether you are an OOH planner or buyer, your role extends beyond execution and actively promotes the value of the OOH channel. Success in this industry requires a proactive approach—sharing fresh intelligence, introducing new inventory, and highlighting innovations within our channel.

Equally important is a commitment to personal development and a genuine curiosity for knowledge. Building confidence through learning naturally enhances your ability to share insights and offer strategic perspectives that contribute to channel growth. My successes are rooted in these principles.

I’m proud to have led the negotiation of the first-ever agency agreement with the Las Vegas Sphere, recognizing potential early, championing it, and delivering exceptional results that elevated both our client and the OOH channel as a whole.

13. Carrie Fitzmaurice Daly, Head of Sales – East, Volta Media

Carrie Fitzmaurice Daly is the Head of Sales, East, for Volta Media. She oversees sales strategies, driving growth and expanding market presence across East Coast media accounts. With over 25 years of experience in omnichannel sales and marketing leadership, Carrie has worked both agencies and clients in every vertical, with national, regional and local brands.  She has held leadership roles at the DPAA, Velocity, and Eye Corp Media. Her proven track record of success and leadership in the media and advertising industries underscores their ability to drive results and foster growth.  Carrie holds a B.S in Marketing from Fairfield University.

What do you think the industry needs to do to get a larger slice of total ad spend?
I think we need to continue to break down the barriers between media channels. Some agencies are doing this already and programmatic has certainly help blur the lines and help promote buying audiences vs. silo’s. If we continue to have audience conversations, appreciate video can run across media channels and not lose sight of the fact that 85% of sales still happen in brick & mortar stores. There is proven value in being able to intercept the consumer while they are on the path to purchase.

14. Erika Pascal Goldberg, EVP Chief of Business Operations & President, Markets, Clear Channel Outdoor

Erika Pascal Goldberg is Chief of Business Operations & President, Markets for Clear Channel Outdoor Americas (CCOA). She oversees all roadside markets and field operations as well as leads business process development, driving innovation and improvement across core organizational functions.

An accomplished media veteran with previously held leadership roles at NBCUniversal and AOL/Patch, Erika has a proven track record of enabling sales growth through exceptional strategic solutions, technical implementation, and organizational design. At CCOA, she has partnered with technology and led business transformations that have modernized the company’s operations, streamlined processes and brought a highly innovative and differentiated approach to serving the needs of customers.

Do women still struggle in this male-dominated industry? How can women address it?

I think the struggle is there but definitely less pronounced than when I joined over 10 years ago.  I think modernization has helped with new faces, a next generation and many of them women.  I think the women in this industry demonstrate a tremendous strength with a tremendous voice and the industry is better for it.

15. Adriane Youngblood, Regional Director of Sales, Southwest Region, Clear Channel Outdoor

Adriane Youngblood has been with CCO for 20 years, starting as a Senior Sales Executive and working her way up to her current role as Regional Director of Sales, Southwest Region. Before that she started in Clear Channel Radio as an Account Executive. One of her main strengths is problem solving.  For the past 5 years, she has volunteered on the Board of Directors of Friends of Public Radio, Arizona. She received her B.A. in advertising from the University of Houston.

What’s a challenge you faced and overcame? How?  

My greatest professional challenge to date was when the quarantining temporarily diminished our audiences.  In the OOH industry, we’re very comfortable in the luxury of having a stable, and typically growing, audience so this was completely foreign for all of us.  If there was any good to come from that horrible situation, I believe that it caused us all to sit up a little straighter, dive in deeper to understanding our audiences and build stronger trusted relationships with our clients and teams.

16. Tangela Walton, VP Sales Atlanta, Clear Channel Outdoor

Tangela Walton brings over two decades of experience in media and advertising sales in out-of-
home, digital and print solutions. Currently serving as the Vice President of Sales with Clear
Channel Outdoor in Atlanta, Georgia, Tangela leads the sales team in driving revenue growth,
developing strategic partnerships and delivering innovative marketing solutions to clients.

Throughout her career she has successfully led high-performing teams, managed multimillion
dollar advertising portfolios and built long-term partnerships with key stakeholders. Her
leadership spans roles from VP of Sales to Local and Digital Sales Manager with Clear Channel
Outdoor, Advertising Director for the Gwinnett Daily Post and Multi-Division Sales Leader with
Cox Newspapers and The Atlanta Journal Constitution where she spearheaded high-impact
sales strategies across diverse advertising verticals, including retail, real estate, recruitment and
automotive.

How can we get more women into positions of executive leadership in OOH?
As more companies embrace the value of having women in the workplace, and we continue to move into more executive and decision-making roles, I think we will see the tide turn. It is not happening at a rapid pace, but it is happening. I see more progress on the horizon and a bright future for women in this industry. Again, we must continue to boast about the growing areas of opportunity and be willing to mentor and advocate for strong candidates.

17. Lauren Guidi, VP Regional Sales Director East, OUTFRONT Media

Lauren Guidi is VP, Regional Sales Director for the East region at OUTFRONT Media. Lauren has 13 years in the OOH industry starting as a sales coordinator at Titan Outdoor. She joined OUTFRONT in 2016 and progressed into a local Account Executive role, Local Sales Director and most recently General Sales Director of the Boston office. Lauren has spent her OOH career in Boston helping to hire, grow and lead the sales and support teams. Lauren has an extensive network of relationships that has helped her grow both personally and professionally.

Lauren received her BA in English and Sociology from Union College and currently lives in Boston

What’s a challenge you faced and overcame? How?
In my first job in the industry, there were a couple females on the marketing team as well as in other departments, but the entire sales team were men. There were no strong females in sales roles for me to learn from or aspire to be, which made it hard to picture myself as a successful sales rep. Luckily, I had a mentor who really believed in me and pushed me to grow and take on a sales role. I wouldn’t be where I am today without his belief and confidence in me.

18. Katelyn Pulling, Vice President, OOH Horizon Media

As an OOH specialist, Katelyn Pulling strategically plans multifaceted national and local campaigns for a variety of clients. She specializes in advanced communication and time management skills. She has spent the last nine years at Horizon Media where she has been promoted multiple times from Senior Strategist to now being Vice President, OOH, at the organization. Before Horizon Media, she worked at SWK Partners, planning and buying OOH and being promoted from junior to senior account executive in her time there. She received her BA from College of Charleston in 2009.

What do you think the industry needs to do to get a larger slice of total ad spend? The industry needs to continue to change and evolve with the times. Now more than ever the OOH world is leaning into a more digitized approach to planning/strategy. Especially, looking into 2025/2026 with the adoption of AI and how we are going to apply it to OOH.

19. Betsy McLarney, CEO, EMC Outdoor

Betsy McLarney, CEO of EMC Outdoor, leads a nationally recognized boutique marketing agency. For over 34 years, EMC Outdoor, an independent and woman-owned agency, has been committed to providing location-based advertising solutions to connect brands with audiences. Our strategic recommendations are data-driven, tangible/IRL and integral to driving ROI in a omni-channel marketing strategy. Through creative ideation, planning, strategy and a tactical approach, she and her team deliver concierge level services with efficient, impactful results for regional, national and international brands and agencies.

Betsy is passionate about maximizing clients’ opportunities to intersect, connect with, and drive consumer behavior in today’s media landscape. People spend most of their time away from their home: working, commuting, shopping and living life. Integrated location-based marketing is key for advertisers to connect with their audience through multiple touchpoints, gaining market share as a result. Finding the most innovative and cost-effective methods that drive results is what our team at EMC Outdoor do every day.

What is the future of the OOH Industry? What do you foresee happening?

AI is revolutionizing OOH by transforming how we understand and engage with consumers. It excels at processing vast data from mobile devices, geolocation services, and social media—extracting insights that drive smarter advertising decisions. After years of pursuing more sophisticated audience insights, OOH now has the perfect tool to make it practical and actionable. AI’s ability to detect nuanced behavioral patterns means advertisers can pinpoint audience moments with unprecedented accuracy. It’s not just about where people are but predicting where they’ve been, where they’re going, and why—unlocking deeper insights into consumer movement. 

The result? Hyper-local targeting with broad scalability. Advertisers can craft campaigns that feel personalized to communities while maintaining the expansive reach of traditional OOH, all faster and more efficiently than ever.

20. Laura Segui, Vice President National Sales, Vector Media

Laura Segui began her advertising career at a boutique agency in SOHO, specializing in media strategy, planning, and buying across multiple verticals. Though OOH played a minor role, it left a lasting impact.

Her transition to OOH sales began at an experiential marketing firm, deepening her passion for the industry.

Two years later, Laura joined Vector Media, then a small company with 10 employees focused on traditional OOH in NYC. Over 22 years, she played a key role in growing Vector into a leading U.S. OOH provider, now spanning 50+ markets with a mix of traditional, transit, and experiential assets.

Working closely with founder Bill Schwartz and head of sales Gary Greenstein, Laura found the journey both personally and professionally rewarding. Her passion for OOH continues to grow as the industry thrives and innovates.

21. Liz Ware, General Manager, Adams Outdoor Advertising

Liz Ware has been with Adams Outdoor Advertising for over 14 years, working her way up from Account Executive to General Manager in Beaufort, South Carolina. She received her B.A. in journalism from the University of South Carolina.

One of her anonymous nominators says, “Liz has been in the business for 20 years, seriously she has grown up in it. Liz started with Adams Outdoor as a Sales Assistant, quickly graduated to Account Executive, Sales Manager and has been running The Low Country of SC and GA for Adams Outdoor for 11 years. Liz is great in sales and leadership and has consistently delivered huge growth year over year. In addition, she dominates in the Real Estate side of the business. Three words to describe Liz: Fierce, Fearless and Fun!”

22. Meghan Walsh, Senior Vice President, Talon

Before Meghan joined Talon nearly a year ago, she worked with Hearts & Science for nearly 8 years. She was promoted from Associate Director to Senior Director OOH Investment. She also worked in OOH at Carat, Horizon Media, and OOH Pitch. She received her B.A. in Public Relations and Business Marketing from the University of Rhode Island.

One of her anonymous nominators says, “Meghan has worked on Top OOH spenders like HBO, WB/ Turner and Chanel, recently has transitioned to new role to SVP and had grown business organically under the Talon umbrella with her guidance.”

23. Michelle Millard, SVP/Territory Manager, Lamar Advertising

Michelle’s specialties are market awareness by building branding and name recognition as well as negotiating, planning, and researching media and advertising.

She has held 7 roles in her 29 years at Lamar Advertising, getting her start as a Sales Manager and working her way up to her current role as SVP/Territory Manager in South Bend, Indiana. She has worked across various markets including Ohio, Wisconsin, and Tennessee.

One of her anonymous nominators says, “Michelle is a mentor to a number of individuals throughout the industry, and always makes time for those seeking her knowledge and advice. Michelle is one of two female Territory Managers with Lamar. Michelle is responsible for operations in most of the State of Indiana and a portion of Illinois. She ran point on the acquisition of Burkhart which showcased not only her savvy business acumen, but her phenomenal EQ related to the employees that joined Lamar’s ranks with that deal.”

24. Sarah Teachout, VP OOH Practice Client Services, Publicis Media

For the last six years, Sarah has been VP of Publicis Media East OOH team, overseeing all OOH media buying and planning for high profile National advertisers including LVMH, Comcast, Pernod Ricard, Marriott and TD Bank. Before that, she was under the Media Vest/Spark branch of the company for many years, working with top brands. She was continuously promoted from Activation Planner to Activation Director, culminating in her current role.

One of her anonymous nominators says, “Sarah has been an OOH leader at PMX for over 20 years… She has grown Comcast for over the past 13+ years and most recently has dived into the LVMH Portfolio. Under her leadership she has developed and grown the next generation in OOH.”

25. Evie Conrad, GM, Link Media Outdoor Midwest

Evie leads a huge market with 4 offices in 3 states. She became Link’s Link’s first female GM 5 years ago (during Covid). Evie has been with Link for 6 years.. Prior to Link she with Key Outdoor as General Manager for 14 years and she worked as an account executive for over 5 years at Outdoor Graphics.