The TOP 10 OOH Network Operators
Recalling the recent release by PMD being the 5th largest OOH network, my curiosity got the best of me thinking about the PMD boast and who else might be a sleeper sized network. We all know who the BIG 3 are. Who are the other OOH companies, including the ‘Little Known 3’ not previously on our radar? We felt compelled to conduct a search. We started browsing around the Geopath Insights suite for answers in search of the top OOH operators by spot count. Or as I like to say, the top OOH companies by inventory. From our search, this list of top 10 evolved. These operators currently have the most Geopath-audited & measured ad opportunities in the industry.
The TOP 10 OOH operators by ‘spot count‘ are:
3. Clear Channel
8. InSite Street Media
We emphasis ‘currently’, because the list will undoubtedly change as Geopath onboards more networks. For example, the big operators’ airport inventory is not listed on Geopath, yet. Additionally, we noted there are many large place-based networks which are not audited and therefore missing from the Geopath data as well, which if they are audited and similar to airport networks, will change the rankings of the Top 10 list above. So if and when, that ever does happen, we’ll revise the list.
Thanks to Thomas R. Giesken of Giesken Outdoor Advertising for requesting a TOP 10 list and supporting OOH Today.
Contact Geopath at geekOUT@geopath.org to discover your own data and insights.