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The Smart Wall —Elevating the Conversation

OOH...Here's One Thing

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OOH…Here’s One Thing

by Jim Johnsen,
Managing Director, Johnsen, Fretty & Company

My friend Bill Board, was kind enough to invite me to write a periodic column.  Since I am a man of few words, I promise to keep my riffs short going forward and focused on one thing. 

So Here’s One Thing:

The Smart Wall

All this talk about the “wall” and the related government shut down got me thinking.  I will reserve my views on our current political ecosystem,  but just saying… do we really need to go back 4000 plus years for the solution to stop infidels from infiltrating?  Are we really that backward thinking?

True, right now there are an estimated 1,100 illegal aliens crossing the southwest border every day.  That’s pretty darn scary and clearly a problem. But to fix it with a gazillion tons of cement?

With all this talk about smart cities and outdoor advertising’s place in this system…can’t we all come together (come on ooh and silicon valley) and build the smart wall?   Surely with satellites, facial recognition, heat mapping, crowd sourced camera applications, robotic technology, self driving cars and yes even smart digital signage,  can’t we put together something  more effective, less costly and more adaptable than a shit ton of cement?  Am I the only one scratching my head?  Please tell me someone is pitching the solution at the CES this week.  What the heck has this got to do with outdoor?  Perhaps with all of our latest technology we can be part of the solution.  


Jim Johnsen
Office: (203) 406-2424


* Daily Average Y18 SW Border Migration U.S.Customs and Border Protection





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