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The New OOH Impression Variation Metrics Are Here!

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Impression Variation Dashboard Launches !

Geopath has been working diligently with our partners at Intermx and our Insights Committee to provide our members with Impression Variation Reports to address the impact that the COVID-19 crisis has had on the audience delivery of out-of-home assets. We appreciate your patience and support as we worked through this with our committee and are excited to announce that this data will be available to our members tomorrow, Friday, May 15th in the Geopath Insights Suite.

This directional data set illustrates the average variation by media type and by market across the United States compared to Geopath’s original 2020 forecast.

In preparation for the launch of the Impression Variation Dashboard, please check out some of the educational materials below:

How to Interpret the Impression Variation Reports

Frequently Asked Questions (FAQs)

Methodology Overview 

We will also be hosting training webinars on Monday and Wednesday at 1:00 PM (ET) next week on the new impression variation metrics. Registration links will be sent out tomorrow morning.

If you need Geopath credentials ahead of tomorrow’s launch, please reach out to us at geekOUT@Geopath.org.




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