Brex’s “brand windows” Yours for the Sharing —The Rainbow Hunt
Brex’s “brand windows”
Updates all 220 OOH units!
The Rainbow Hunt
All around the world, children have been decorating their windows with rainbows to spread joy and hope for the future. To bring a message of hope to the Bay Area and beyond, and to encourage all of us to keep chasing our dreams, we decided to update Brex’s “brand windows” (as in all of our 220 OOH units!) with rainbows of our own.
We asked Brexlings to create their own rainbows so that we could turn them into larger-than-life billboards. Our first unit went live last week and we were delighted that ABC7 Local New found it joyous enough to share it with the community.
To project as many rainbows as we can, we are adding 185 digital billboards (highway bulletins & street furniture) to the campaign starting next week. As you know, the power of DOOH allows us for unlimited creative changes. To show off this magic, and to celebrate the OOH industry as it weathers this storm, I’d love to invite you and your colleagues to submit rainbows so that we can share them with the world via this massive DOOH footprint.
Folks can submit their kids’ rainbows by replying with a photo of it to these posts on our LinkedIn, Twitter, or Facebook. Please include the artist’s First Name, Age, and the Town & State (and Country, if outside the USA) they are from.
You can find videos and photos of the units that have already gone live, here.
Submit your rainbow, first name, and your age or the town you are from via: