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The Challenge to 5 Consecutive Billboards in a Row

Panera Launches in ALL Markets

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Panera Posts 5 Consecutive Units in Las Vegas

To introduce the New Warm Grain Bowls from Panera, Outdoor Nation teamed up with Clear Channel Las Vegas, to find five consecutive units just south of Mandalay Bay in Las Vegas. “It took a lot of effort and a lot of searching to find five units in a row that were all strong boards. Our Media Buyers all did a great job working with local markets to find this gem.” Added Conner. Panera has launched the New Warm Grain Bowls in all markets across the country and OOH is a major part of the media plan with coverage in over 60 DMAs.

 

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“I want to thank Clear Channel and especially Eric Bigotti for working so hard to free up all five of these units so we could present Panera’s New Warm Grain Bowls. Eric has been a great partner for ODN” said Doug Conner, President and Founder of ODN.

 

 

 

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2 Comments
  1. Rick Marks says

    Taking a page from the Burma Shave marketing playbook.

  2. Bill Board says

    Yes Rick Marks. Outdoor Nation strategy has been solid.