Data Providers Partner to Attribute OOH Campaigns to App Downloads
Kochava and Cuebiq partner to help advertisers tie app installs to OOH ads
Kochava and Cuebiq Partner to Measure the Impact of OOH Advertising in Driving App Downloads
Described as an industry first in the Out of Home space, a partnership of Kochava and Cuebiq comes together to measure the impact of OOH Advertising in driving app downloads. The affiliation allows brands the ability to accurately attribute OOH campaigns to app downloads, similarly to mobile or desktop.
The partnership provides marketer insight into which audience segments encountered a specific OOH campaign with great precision. The result is industry leading attribution combined with precision location and dwell time data so that the effectiveness of OOH campaigns in driving app downloads can be measured just like digital campaigns.
“By connecting the devices that physically passed a billboard within a specific time range, and comparing device location with those devices that installed within a set time frame, we can fairly accredit an app install to an OOH ad,” said Charles Manning, CEO, Kochava. “Our partnership with Cuebiq provides accurate install time measurement for marketers to better understand how their out-of-home media is performing.”
Kochava Inc. (www.kochava.com) is a provider of secure, real-time data solutions. We help customers establish identity, define and activate audiences, and measure and optimize all aspects of their marketing.
Cuebiq is a leading consumer insights and measurement company, providing brands and marketers a trusted, high quality, and transparent currency for offline visitation data to map and measure the consumer journey. Cuebiq gives brands and marketers access to the largest database of anonymous and accurate location data in the United States.
The opinions and points of view expressed in this post are exclusively those of the author and/or subject(s) and do not necessarily represent the views of OOH Today management .