A Podcast: OOH, Data and What?
We were invited to guest on a podcast. Our first podcast participation. Hosted by AV Road House, No-Holds Barred AV Radio, producer and host Corey Moss, Kym Frank and Kasie Grant. You’ll see the rest of the ‘All Star’ participants listed below. It was a near raucous affair covering topics; data, VR, autonomous cars, of course outdoor advertising —envisioning a new reality of #OOH advertising. Corey kept us as on track as much as he could. The man has talent when it comes to hosting a podcast. Thank you Corey Moss. It is 78 minutes. It was too much fun and the time flew quickly.
A caveat regarding my continued rant on autonomous vehicles in the podcast: To be clear, I don’t want them. Not a fan. That said, driver-less cars need to be farther along in our #OOH Industry discussion.
It’s a protection issue. We must commit resources to facing self driving cars as they may impact OOH, head on. Pun intended.
For more on the evening, our host’s summary is below.
Or just click to listen the podcast⇒ Podcast
Episode 6: OOH, Data and The Future – Where Are We?
by Corey Moss, Owner/Editor-In-Chief and Podcast Producer at Convergent AV
Podcast: Play in new window | Download
Join hosts Corey Moss, Kym Frank and guest host Kasie Grant as they welcome:
Dylan Mabin – Senior Vice President at Geopath
Ryan Kinskey – Co-Founder at Intermx
Andrea Messimer – Director of New Business Development and Marketing at Circle Graphics
Brent “Bill Board” Baer – Consulting for baerboards, llc and OOHToday.com
In-podcast on Zoom (hats required – for the most part…)
There was secret word, and a prize – find out who guessed it.
Then all of a sudden there were two winners. Listen in.
The podcast begins with introduction of the guests, OOH and WOOH. We kid you not.
Join the hosts and their guests on a ride into the future (in a rented Toyota Corolla) as they take a look at out-of-home, data, VR, autonomous cars and more – envisioning a new reality of OOH advertising. Is it real, is it possible, is it controversial?
Well, if nothing else it was funny.
It is the AV Road House remember…
Then there’s something about growing billboards out of the ground. Then Brent (aka. Bill Board) speaks, talks about a billboard-less world, and all chaos breaks out. We actually recommended that Brent be removed from the industry, but he’d just get a job in kiosks.
Stories for Episode 6:
The ‘This Fumble is Sponsored By’ department:
The NFL wants to get rid of ‘billboard’ ads during games to appease modern TV audiences by
Sean Keeley/Awful Announcing.
Is it time for the sponsored fumble, field goal and flag thrown for yet another junk roughing the passer call to end already?
The ‘Tech Buzz Word Bingo’ department:
The Amazing Ways Toyota Is Using Artificial Intelligence, Big Data & Robots by Bernard Marr/Forbes.
An excellent conversation here, and if there aren’t enough technology buzz words thrown into the title, how many more did the participants throw in? And how many buzz words are there to replace “Bill Board” because there apparently aren’t any more billboards in this future according to him (where he now no longer exists).
Then, it’s time for teams to form and get ready for…
The Firing Range
The ‘Can Anything and Everything Be Hacked?’ department:
How medical devices like pacemakers and insulin pumps can be hacked – CBS News.
Can it be hacked? Can it be controlled? Did someone switch teams to help the other one win? Check this one out.
So exit the Toyota, enter the Road House, and experience a future that no one was planning!
Note: There are no “words” or double entendres, but there are dark political fantasies. Joe’s not here to blame.
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