Tech Industry Rides the OOH Bus
The tech sector is advertising in the OOH Industry to a significant share of 25 percent of the top 100 spenders. Geolocation data is being integrated into Outdoor campaign planning, placement, measurement and attribution. Companies like Apple, Google, Snapchat and Facebook are using all Outdoor media, not just digital OOH but printed, static inventory as well, according to Kym Frank, president of Geopath
GeoPath formally known as the TAB, Traffic Audit Bureau for Media Measurement, is a nonprofit organization governed by a tripartite board comprised of advertisers, agencies and media companies.
Read comments by Kym Frank Tech in OOH