Vistar Media

programmatic advertising will increase and is set to surpass $150 billion by the end of 2021

This Lamar investment is entirely separate from the Lamar SPAC

1600 screens will be available programmatically via Vistar

make unique rideshare out-of-home inventory available for purchase programmatically

“The ease with which we were able to measure the entire DOOH campaign in one place allowed us

multiple data sources show that out-of-home audiences have returned to pre-Covid-19 levels

all 43 screens to Vistar platform

the first real-time bidding exchange for Audio-Out-of-Home™ advertising

apply Adsquare segments to any open exchange or private marketplace (PMP) DOOH campaign

Joining the speaker lineup are Anish Melwani, Chairman & CEO of LVMH; Kirk McDonald, CEO, GroupM N.A.; Justin…