Primis Brings Competitor Conquesting From Search to the Streets of New York
Primis, the video discovery platform for publishers, unveiled a month-long OOH campaign in New York, bringing its “Push For More” campaign from screens to the street. The campaign launched alongside Advertising Week New York and runs through the end of October on more than 30 LinkNYC kiosks in Midtown Manhattan.
B2B tech companies bid on each other’s brand keywords in search all the time. Primis, the video discovery platform for publishers, has now done the street-level version on LinkNYC. Instead of buying the network broadly, Primis picked more than 30 individual Link kiosks in Midtown Manhattan around its main competitor’s offices, so people who work there pass its ads on the way to work every day. The campaign launched alongside Advertising Week New York and runs through the end of October.
The creative features the AI-generated strongman in a pink singlet who has fronted “Push For More” throughout the year, alongside the line “There’s standard monetization. And then there’s more.”
“As the ad tech industry gathered in New York this month to talk about what’s next, we wanted to give it something it wouldn’t forget,” said Gal Sobol, VP of Marketing at Primis. “It’s hard to walk past a strongman in a pink singlet without looking up. The people who decide how publishers monetize video are a small, tight-knit community, and this week a lot of them are in the same city at the same time. That’s the moment to push for more.”
The kiosk-by-kiosk approach builds on Primis’s location-based brand marketing. At industry events including Digiday, the company used geo-targeting and curated attendee lists so that attendees saw the “Push For More” character on venue screens, on mobile and online.
About Primis
Primis is the leader in Video Discovery. Their video ad monetization platform increases publishers’ revenue by helping users discover high-quality video content. Trusted by over 200 digital publishers, Primis reaches more than 450 million unique users each month with a
personalized, engagement-driven experience that encourages deeper content exploration and repeat visits.
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