Speaking Frankly | Session One
Catch Up On Geopath Recent Thought Leadership Webinar!
Please see below for brief and link to the session.
The focus of this new series will be to continually foster insightful discussions on topics relevant to Out of Home, gathering perspectives from leaders across the broader advertising, marketing, research, and sales landscapes.
For our first session, Geopath President, Kym Frank, hosted Jane Clarke, CEO and Managing Director of the Coalition for Innovative Media Measurement (CIMM). Kym and Jane discussed a range of topics including the status of addressable TV, connected TV & OTT, programmatic TV, and their measurement.
About Our Guest:
CIMM is an R&D coalition of companies in the TV/premium video ecosystem, and was formed to spur innovation and collaboration in cross-platform media measurement to bring more granular measurement to TV. As the CEO and Managing Director for the organization, Jane is responsible for developing CIMM’s strategy and vision, as well as overseeing day-to-day operations.
Click here to view
this session on YouTube
Click here to listen to the podcast version of this session