Skies Above Media Promotes Joanna Weiss to VP, National Sales
Brings a wealth of knowledge and expertise to leadership team
SOUTH PASADENA, CALIFORNIA, — Skies Above Media (SAM), a leading independent out of home advertising media owner and operator based in the Los Angeles area, has promoted Joanna Weiss from East Region Sales Director to Vice President, National Sales. She will serve as the company’s head of sales and become a member of the company’s leadership team.
Weiss joined Skies Above Media in June, 2021 as their East Region Sales Director and made immediate contributions to increasing revenue from primarily New York and Boston based media agencies and clients. Since joining Skies Above Media, the company’s percentage of revenue from East Region based advertisers increased by 36%. Prior to SAM, Weiss spent nearly 15 years in OOH and media advertising at companies Westfield, Pedicab Outdoor, BMF Media, and CityEventions.
“Joanna has been a valuable member of the Skies Above team from day one, and we wouldn’t have seen this much growth without her running point for us out of the East Region,” said Glyn Williams, CEO of Skies Above Media. “Her energy, optimism, strategic thinking and partnership oriented approach runs true with the core of who we are here and a differentiator in the marketplace. Our success the last couple has been fueled by Joanna and we’re thrilled to give her a seat at the leadership table that she deserves.”
In this newly created role, Weiss will continue to handle all East Region sales and business development while also taking on duties within the company’s leadership team. Some of her new roles will include collaborating with company leadership to provide strategic direction on annual revenue goals and leading company revenue performance throughout the year; developing OOH sales opportunities through strategic planning with key clients; contributing to the asset growth and development that optimizes our brand positioning; and managing all sales representatives and assistants.
“I am thrilled about the opportunity to be Vice President, National Sales for such an amazing company,” said Weiss. “Skies Above Media has been an incredible place to work, and I’m proud to have contributed to the company’s success and growth since joining. The leadership team has always strived for us to be better partners to our clients and in my new role as Vice President, National Sales, I will continue to work hard to be the best partner to our clients and contribute to the success of the company. I am excited for this opportunity to lead the sales team, add value for our valued partners and help the company grow”.
Richard Mahlmann founded Mahlmann Media in 1989 with a single billboard in Fresno, California, and the company grew to become one of California’s largest independent media operators. Richard’s wife, Susan, later succeeded him as CEO and became the company’s owner when Richard passed away in 2019. Williams purchased Mahlmann Media in April, 2021 and rebranded the company to Skies Above media in October, 2021. The seasoned leadership team at Skies Above Media also includes Chief Operating Officer Michael Cook, a minority owner who has been with the company for over 15 years.
Skies Above Media owns, operates and represents nearly 150 billboards, digital billboards and screens, wallscapes, barricades, and more across Los Angeles, San Francisco, Boston, Detroit, and Phoenix. To learn more about the Skies Above Media, visit www.skiesabovemedia.com.
About Skies Above Media
Skies Above Media is driven by the pursuit of Better. A Better media partner to our agencies and clients, a Better place for our team members to thrive, and a Better collaborator with our business partners. Because our clients, team members, partners, and the advertising industry should expect intuitive client solutions, exceptional delivery, with strong character, and a deep sense of purpose. Look Up. Expect Better.