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Shooting Star

Shooting Stars of the Out of Home Business

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OOH …Here’s One Thing  

by Jim Johnsen

 

 

 

Shooting Star —It’s Much Harder Than It Looks

“Johnny was a schoolboy when he heard his first Beatles song
‘Love Me Do’ I think it was and from then it didn’t take him long
Got himself a guitar used to play every night
Now he’s in a rock ‘n’ roll outfit and everything’s alright
Don’t you know?

Johnny told his Mama,”Hey, Mama, I’m goin’ away, Gonna hit the big time,
Gonna be a big star someday” Mama came to the door
With a teardrop in her eye Johnny said, “Don’t cry Mama,
Smile and wave goodbye”
Don’t you know?

Don’t you know that you are a shooting star?
And all the world will love you just as long
As long as you are….

Johnny died one night, died in his bed
Bottle of whiskey, sleeping tablets by his head
Johnny’s life passed him by like a warm summer day
If you listen to the wind you can still hear him play
Don’t you know that you are a shooting star?
Don’t you know?”
Excerpt from Shooting Star by Bad Company (another under appreciated Rock group IMHO)

 

a message from Wrapify

 

The only thing more American than billboards is Elvis Presley.  And as we see time and time through history, the shooting star tragedy continues to repeat itself.  I had this brain fart as I checked into my room at the Guest House at Graceland this past week and Elvis’ Hound Dog floated from my flatscreen TV.  I was there for the IBO conference, which was quite good by the way.  I am happy to report that the turn out was better than ever, strong friendships have formed among outdoor operators from around the country, and members really seemed to be engaged.  

I digress though.  Back to my rumination.  As I walked around this resort and noticed all the Elvis art work and the 1950’s generation that was here to see Graceland and genuflect to the ONE who gave birth to rock and roll, I had a crazy thought.  If Elvis was born in 1995 instead of 1935, would he have even been a footnote in the annuls of rock and roll history?  My guess is not.  Which got me thinking…

We are all products of a specific time and place…and race.  Yes, cringe, even if Elvis was born in 1935, if he was born black my guess is he would not have been embraced by the white community the way he was as a good looking young white man.  If that were not true, wouldn’t Chuck Berry and James Brown each have their own meccas visited by people from around the globe? Inspiration and Pioneer – or Copycat? Elvis Presley’s ambiguous relationship with Black America

Okay Johnsen…where you going with this?  Well, first, its interesting to ask the same question of R.O. Naegele, Lew Manderson, Dick Estus, John Kluge, Karl Eller, Arte Moreno, Roy Park and a whole bunch of other legends in the business.  Would they be the same legends they are today if they were born at a difference time and a different place.  I hesitate to provide an answer here for fear that I tarnish those fine memories.  I would also go out on a limb and say that each of them would be the first to admit that their run in the industry was in the end, very short…ie a shooting star. 

And second, we have all seen shooting stars in the out of home business.  Media Vehicles, Go Cards, Max Racks, Roller Beach Ads, Ads on Eggs, Reatrix, Elevator News Network, Cafe Media, Floor Graphics, Wall Street Journal Network…the list goes on and on and ON.  Smart people gear up tremendous business plans, raise all kinds of private equity, deploy screens (or other interstitials) and wait for the advertising to roll in.   Over the years, I thought many of them were clear
10 baggers, only to watch them go down in flames.  For the next young entrepreneur with a fabulous idea on how to put outdoor advertisements in a place that has never been done before, I only have one word of advice.  It’s much harder than it looks.    

jfco.com
Securities transacted through StillPoint Capital Member firm FINRA/SiPC

 

 

 

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