See What Apple’s Billboards are Showing —Behind the Mac

Seven Iconic Billboards -Apple Classic Creative

By OOH TODAY believes all voices, not just the loudest, must be heard Last updated Jul 27, 2018

45 Broad Street Boston -credit OUTFRONT Media photo

OOH Showing Mac Can Change the World

Apple seeds new ‘stories of creatives’ in their latest billboard campaign, ‘Behind the Mac.’

Using iconic spectacular walls and bulletins over the years introducing their newest products, iPods, iPads, iphones and watches, Apple brings back the company standard, the Mac. Apple’s Mac returns to the Outdoor landscape with the ‘Behind the Mac’ campaign.

‘Behind the Mac’ highlights the people who use Mac laptops in their creative process, workday, playtime, music listening, art creations and shopping. . Apple creative is too good not to share.