Q2 Creative Collection winners, big, bold and bright

The Outdoor Media Association (OMA) has today announced the winners of its quarter two 2019 Creative Collection competition.

Launched in 2013, the Creative Collection celebrates the big, bold, and audacious canvas that is Out of Home (OOH), and recognizes exceptional campaigns each quarter.

The industry has undergone phenomenal change since the inception of Creative Collection. Digital OOH now represents 54% of revenue, reflecting a 42.7% increase from 2013 (11.3%).

The evolving OOH landscape provides boundless opportunities for advertisers to connect with consumers in real-time, while at the same time, the flexibility of classic billboards has continued to deliver scale, reach and impact time and time again.

The Creative Collection categories were revised this quarter to more accurately reflect this new environment and to better showcase the creative work that is being presented. 

Campaigns were judged across the following new categories:

• Big, Bold, and Bright
• Best Use of Multi-Format
• Best Use of Digital
• Innovation in Out of Home 

Quarter two 2019 attracted 19 submissions from OMA members including: goa, JCDecaux, oOh!media, QMS Media, TorchMedia as well as media agency, Havas Media Australia.

Guest judges included:

• Nicole Bardsley, Head of Brand, Westpac
• Guy Futcher, Creative Director, M&C Saatchi
• Aaron Morton, Sales Director, TorchMedia

“The winning campaigns prove that OOH continues to reach new levels of imagination and creativity. Through thinking ‘outside the box’, OOH has the power to create an interactive experience that immerses audiences in a way that other media channels can only dream of,” said Aaron Morton, Sales Director, TorchMedia. 

Congratulations to the following winners: 

Quarter two – Big, Bold, and Bright, winner
Campaign: LEGO Masters
Advertiser: Nine Entertainment Co
Creative agency: In House; Nine Entertainment Co and Immerse (Commute by oOh!)
Media agency: Nine Entertainment Co
Printer: N/A

 

 

Quarter two – Big, Bold, and Bright, honorable mention
Campaign: Rocketman
Advertiser: Paramount Pictures
Creative agency: ASG – Worldwide and Paramount Pictures
Media agency: Wavemaker
Printer: Cactus Imaging

 

Quarter two – Best Use of Multi-Format, winner
Campaign: Wonder Park
Advertiser: Paramount Pictures
Creative agency: Paramount Pictures and oOh!media
Media agency: Wavemaker
Printer: N/A

 

 

Quarter two – Best use of Digital, winner
Campaign: Now Playing
Advertiser: Southern Cross Austereo
Creative agency: Southern Cross Austereo
Media agency: Wavemaker
Printer: N/A

 

 

Quarter two – Innovation in Out of Home, winner
Campaign: Your Midweek Lift
Advertiser: Tourism North East
Creative agency: Andrew Hogg Design
Media agency: Cole Media
Printer: Grand Print Services

 

Download more images of the winning campaigns here