Revived NYC Ban on Ads on ‘Ride Share’ Cars
We have shared stories of Firefly this year: Firefly Digital OOH Inventory Bugs the City of LA to the introduction of Firefly last year here is the link ⇒Firefly Officially Launches. It’s an idea which could change the OOH landscape while impacting the income of many peoples lives. Therein lies the issues. Citing negative impact on the city’s landscape and protecting medallion vehicles, NYC Taxi and Limousine Commission says no advertising to for-hire vehicles. It is not the direction many had in mind for the new advertising idea.