Project X Media, Inc., the leading technology-driven Out-of-Home (OOH) media agency, and a Tritium portfolio company, today announced the appointment of Rick Robinson as Chief Strategy Officer effective immediately. Robinson will oversee strategy, sales, media planning and marketing for the agency, reporting to CEO John Laramie.
“This has been a long time coming”, says John Laramie, CEO of Project X. “I couldn’t be more excited to bring Rick on board. His leadership and advocacy of OOH have delivered incredible results for decades. At Project X, we’ve been extremely calculated and purposeful about our culture which we believe is a foundational pillar to our success. Rick fits perfectly within our vision to further bolster our leadership team and continue scaling to be the most impactful agency for our clients.”
Creating lasting and material value for brands requires an inspired team, provocative work, and the best technology.
– Rick Robinson
“My attraction to Project X and its culture can be summed up in a few words – ethics, empathy, purpose, and precision” says Robinson. He adds, “After 36 years in the OOH industry, I understand that creating lasting and material value for brands requires an inspired team, provocative work, and the best technology. Project X clearly lives up to each of these, but maybe more importantly, their core mindset of always delivering the highest level of service, strategy, and value with every campaign makes me proud to add my name and reputation to the Project X team.”
In January, PJX announced the launch of their Client Portal, an industry-first platform that provides its clients unprecedented access and insights into media planning data and campaign impact. Pulse Reports, a function within Client Portal, provides clients with real-time analysis on all their current and historical campaign data in one place, broken down in various interactive graphs by format, market, vendor, time, and multiple other categories.
About Project X
Based in New York, NY, Project X is the leading technology-driven Out-of-Home media agency. It partners with agencies and brands, providing them access to every format of OOH inventory (digital and traditional) across the US. The company’s combination of technology and data-enabled solutions provides marketers with greater transparency and speed in planning and executing their OOH media campaigns while helping guide them through the entire OOH advertising process — from audience-based planning, to production, proof of posting and more — providing a seamless and efficient experience.
About Tritium Partners
Founded in 2013, Tritium Partners is a private equity firm focused on technology and services companies with exceptional growth potential. With $1.2 billion of assets under management, Tritium actively partners with talented founders and executives to build market-leading companies through high-growth strategies, while maintaining capital efficiency. Tritium’s approach emphasizes creating long-term value through both strategic growth initiatives and acquisitions, with specialized expertise in FinTech and financial services, Internet marketplaces, software data and analytics, supply chain and logistics, and tech-enabled business services.
About Rick Robinson
Rick Robinson is an OOH Media executive who started in the OOH business as a local salesperson and has developed, marketed, planned or bought virtually all forms of traditional and non-traditional OOH media over his 36-year career. As an energized catalyst for the business, he has been recognized with the industry’s most prestigious honors (OAAA Hall of Fame and The L. Ray Vahue Marketing Award of Merit). Rick most recently served as the Chief Creative Officer in Residence at the OAAA (Out of Home Advertising Association of America) and as a member of West Hollywood’s Design Excellence Review Committee for the Sunset Strip.
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