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Pearl Media Partners with NY Waterway and Outdoor Solutions Group

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Pearl Media Partners with
NY Waterway and Outdoor Solutions Group

Bringing 70+ Large Format Out of Home Opportunities to New York & New Jersey

(Montclair, New Jersey) Pearl Media is proud to announce its newest and largest out-of-home
advertising partnership with Outdoor Solutions Group and NY Waterway. The partnership
provides Pearl Media and their Clients the ability to transform over 50 buses and 20 commuter ferries
into large format Out of Home Media assets in New York City and New Jersey, along
with dedicated media throughout all NY Waterway Terminals. As the Tri-state continues to open
up, this partnership provides brands with the ability to not only reach the commuters on these
Buses and Ferries, but the hundreds of thousands of people back on the streets and
neighborhoods of New York City & New Jersey.

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“NY Waterway has been a part of our family for over 25 years and we are really excited to
partner with Pearl to leverage their marketing, sales and creative talents as well as their unique
way of thinking in order to realize the potential NY Waterway can provide for brands, as well
we are excited to be reunited with Jay Carella (SVP of Sales at Pearl), he was part of the OSG
team for nearly a decade.”, says Rosemary Valenti, CEO of Outdoor Solutions Group.

 

The NY Waterway Ferries (65’ brand canvases) provide commuters and tourists transportation
across New Jersey and New York, with over twenty ferries and various terminals along both
waterfronts. Terminal Ports in New Jersey include, but are not limited to, Port Imperial, Lincoln
Harbor and Hoboken. And waiting on the New York side are Midtown, Brookfield Place and Pier
11. Each terminal also encompasses countless advertising opportunities of various formats,
from digital screens to large static banners to diorama panel displays.

Upon arrival in any of the Terminals, over 50 fully-brandable busses allow passengers to
continue their commute along five designated routes throughout the City. “We are true
believers in New York City returning to it’s pre-COVID levels of traffic and bustling activity and
are investing in that future through this partnership. This fleet of vehicles throughout
Manhattan and on and across the Hudson provide brands with some of the largest eye-level
media available to re-engage with New Yorkers” says Josh Cohen, President & CEO of Pearl
Media.

The foot traffic along these routes is unimaginable for brands looking for maximum exposure,
as the number of monthly impressions is over 13.2 million. “Our buses drive on dedicated
routes in different parts of NYC, thus we can deliver brands targeted impressions in targeted
neighborhoods” says Anthony Petrillo, Chief Revenue Officer. “Partnering with a private
transportation provider in New York City opens up opportunities for brands and categories that
have typically been unable to advertise on City-run vehicles.”

For more information, including availability and pricing, please contact Pearl Media’s Chief
Revenue Officer, Anthony Petrillo at apetrillo@perarlmedia.com.

About Pearl Media
Pearl Media develops, manages and sells unique marketing digital and static media
opportunities. Working with best in class real estate assets, Pearl digitizes urban core mixed use
commercial space, transit centers and transit adjacent properties in top markets with premium
place-based digital signage networks. We target and transform premium large format static
properties and vacant storefronts into best-in-market out-of-home advertising opportunities. .
For more information, please visit https://pearlmedia.com.

About Outdoor Solutions Group
OSG an Out-Of-Home Media company that’s been helping advertisers for over 25 years connect
to commuter audiences along with the NY Waterway ferry system. The wide variety of eye-level
media is located throughout Manhattan. Ads can be seen on wrapped busses, wrapped ferries,
large atrium banners/posters, atrium wrapped storefronts, and diorama ad box displays. For
more information, please visit https://www.osgnyc.com.

About NY Waterway
The NY Waterway ferry system is an iconic fixture of the NY metro area. It’s a popular option to
travel in and out of NYC because it allows commuters and visitors to take in the city skyline. The
ferries and terminal media reach NYC commuters as well as waterfront residents on both the
NY & NJ sides of the Hudson and the buses reach people moving throughout the main
thoroughfares of Manhattan and around NJ. As a whole, the Waterway media inventory
reaches a mass audience of NY market professionals. For more information, please visit
https://nywaterway.com.

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1 Comment
  1. Matthew Valenti says

    So excited for this!

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