OUTFRONT Acquires Detroit Wall Assets
NEW YORK, NY – OUTFRONT Media Inc. announced that it has acquired 21 large format wall displays – 18 static and 3 digital – in the city of Detroit, Michigan, from Total Outdoor. OUTFRONT is the leading out of home provider in the market. The large, spectacular wall assets are in premium locations within Detroit’s central business district, targeting several major consumer areas, including offices, apartments, restaurants, stadiums, theaters, hotels, casinos and other entertainment venues.
“This acquisition increases our robust coverage in Detroit, a top 15 DMA market in the U.S. and our largest market in Michigan,” said Jeremy Male, Chairman and Chief Executive Officer of OUTFRONT. “All of the acquired inventory is in high profile areas within Detroit’s thriving central business district.”
“We are extremely excited to have stellar wall assets, all within Detroit’s vibrant city center,” said Jeff Terlep, OUTFRONT’s Regional General Manager, Michigan and Ohio. “These dominant displays in prime locations provide excellent coverage for capturing a variety of highly-desirable audiences who work/play/visit downtown Detroit, as it continues to grow.”
About OUTFRONT Media Inc.
OUTFRONT leverages the power of technology, location and creativity to connect brands with consumers outside of their homes through one of the largest and most diverse sets of billboard, transit, and mobile assets in North America.
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