Out of Home Values

PJ Solomon released their September Media Monthly report summarizing select media, event tech and retail tech activity.  

Below are selected segments of PJ Soloman‘s report OOH Today carved out pertaining to Out of Home. It is valuable information you will want to know if you are buying, selling, investing or working in #OOH.

See the full report here⇒ PJ Solomon Media Monthly September 2018 Report

 

PJ SOLOMON MEDIA MONTHLY September 2018

Selected OOH Information

CPM Comparison of US Major Media

 

Advertising Effectiveness and Recall Comparison Analysis

 

OOH EBITDA COMPARISONS

EV / 2018E EBITDA

 

PJ Solomon’s Chronological Update on OOH Acquisitions

 8/31: Link Media, a US-based company engaged in
providing billboard advertisement services, acquired
Waitt Outdoor, a US-based billboard advertising
company, for $82M
 8/23: Lamar Advertising, the US-based outdoor
advertising company, acquired Land Displays, the
US-based billboard company, for ~$12 million
 8/22: Boston Omaha Corporation, the Nebraska based
billboard and insurance firm, acquired all
operating assets of Key Outdoor, an Illinois-based
billboard company, for $38M
 7/31: iHeart Media, the US-based radio and OOH
media company, announced in its quarterly earnings
report that its bankruptcy filing is moving along as
anticipated, with US Bankruptcy Court approval
expected in October or November of 2018
 7/31: JCDecaux, the France-based global outdoor
advertising company, purchased a minority interest in
Corameq, a holding company of Eumex, a Latin
American street furniture group, which JCDecaux had
previously acquired in 2014
 7/18: Alibaba, the Chinese e-commerce giant,
acquired a 6.62% minority stake in Focus Media
Information Technology, a China-based digital
marketing company for $1.43B, as well as invested
$511M in an entity controlled by Focus Media’s
chairman Jason Jiang by subscribing newly issued
shares
 7/11: The Riverside Company, a US-based private
equity firm, acquired an undisclosed minority stake in
Screenvision Cinema Network, a US-based
company engaged in providing cinema advertising,
marketing and media solutions, for an undisclosed
amount
 6/28: JCDecaux, the France-based global outdoor
advertising company, acquired APN Outdoor Group,
a leading out-of-home media company based in
Australia for $899M
 6/25: oOh! Media, the Australia-based Out-of-Home
media advertiser, acquired Adshel, a leading
Australian Out-of-Home media company, for $570M
 6/1: Ocean Outdoor Advertising, a leading UKbased
Out-of-Home advertising company, acquired
Forrest Media, a Scotland-based leading provider of
large format outdoor media solutions for £32M

 

Who is PJ Soloman?

Founded nearly 30 years ago, PJ SOLOMON is one of the leading financial advisory firms on Wall Street with a legacy as one of the first independent investment banks. They advise on mergers, acquisitions, divestitures, restructurings, recapitalizations, capital markets solutions and activism defense across a range of industries, including: consumer; energy; grocery and restaurants; infrastructure, power and renewables; retail; and media, entertainment and technology.

PJ Soloman’s Mark A. Boidman
Managing Director
212.508.1661 (w)
917.526.1092 (m)
mboidman@pjsolomon.com
Twitter: @MBoidman