Vector Media Adds New OOH Inventory
Snatches Win from Clear Channel
Vector Media Aggressive Growth Wins Milwaukee
Last time we spoke about Vector Media we were sharing how they keep growing, adding more markets, particularly markets of size. Milwaukee is their latest addition, adding bus shelter and street furniture to a previous agreement they renewed for the municipal bus system or MCTS. The shelters were previously managed by Clear Channel Outdoor, who has a sizable market share of traditional #OOH posters and bulletins.
Vector’s CEO Marc Borzykowski stated, “We are grateful to the county for their continued confidence and support of our efforts. We are excited to expand our effort within the marketplace and look forward to bringing new and innovative ideas and products to this joint effort.”
Milwaukee is number 35 in Nielsen’s DMA rankings and it is the largest city in Wisconsin. Adding to their growing list 53 markets, Vector is in 27 or the top 35 markets. For the full press release on Vectors’s win of the Milwaukee County Transit System, please read below.
Vector Media Awarded Expanded Transit Contract by
Milwaukee County Transit System
Bus shelter and street furniture business included within deal
NEW YORK – Vector Media, an innovative media company specializing in large-format transit media, traditional Out-of-Home (OOH) media and the creation of interactive brand experiences, was awarded a new transit advertising contract by Milwaukee County Transit System (MCTS) effective November 1st. This award included the advertising rights for the municipal bus system which Vector previously possessed as well as the rights to Milwaukee’s bus shelter and street furniture assets which it did not previously possess.
“We’re excited to expand our relationship with Vector Media,” said Brendan Conway, Chief Marketing and Communications Officer at MCTS. “Their innovation and high-quality work is helping us increase our revenue while also improving advertising opportunities for businesses across our region.”
“We are grateful for the synergistic relationship with the team in Milwaukee and their trust in our organization as we add the bus shelters now to our campaigns” said Dave Daucanski, Senior Vice President Public Transit at Vector.
Vector’s CEO Marc Borzykowski added, “We are grateful to the county for their continued confidence and support of our efforts. We are excited to expand our effort within the marketplace and look forward to bringing new and innovative ideas and products to this joint effort.”
About Vector Media
Vector was founded in 1998 as a billboard company in New York, it was Vector’s iconic Double Decker product that revitalized transit advertising on a national scale and demonstrated to the world that impact and reach are not mutually exclusive. Vector is the largest provider of mobile advertising solutions in the country.