Out of Home Best Creative Last Week Today — Wallscape Video and Witch of the West Meets King of the North
Eaze, HUN, HBO, Montefiore Medical Center, Spiros Law, Doe-Anderson
Wine-in-a-can brand Hun moved to upscale their marketing activity, launching a tongue-in-check ‘lockdown’ Out-of-Home advertising campaign. More at the bottom of this post.
JCDecaux UK and TBWA\London
Best OOH Creative
Coronavirus creative not as dominate as the creative is getting much better
Top #OOH Creative related Executions which came to our attention last week
Send your #OOHCreative for next week’s post:
BillBoard@OOHTODAY.com
Doe-Anderson
#TogetherKY #KYProud #TeamKentucky
Dan Wild
HBO Max to launch on May 27th! I think we could all enjoy a good binge watch these days. JCDecaux is and will always be out there to let NYC residents know what to watch!
#jcdecaux #oohadvertising #ooh #outofhome #digitalooh #hbomax #hbo
The #cannabis industry is currently experiencing record sales, according to CNBC. With that in mind, @eaze-up offered a gentle reminder that #420 is still on. Posted to high-impact neighborhoods that reach Californians stepping out for fresh air. Alchemy Media
The creative is by TBWA\London and comprises a series of creatives including: “Did you see our new advertising campaign? No, didn’t think so.”, “Look, everybody, we’ve just launched a new wine! Anybody? Anybody? Anybody?”
With summer festivals cancelled, wine-in-a-can brand Hun moved swiftly to upscale their marketing activity, launching a tongue-in-check ‘lockdown’ Out-of-Home advertising campaign instead. The campaign was planned and booked with JCDecaux UK through Talon and Manning Gottlieb OMD
Amazing time-lapse video showing the creation of the large scale mural on a Lamar Advertising of New York City designed to capture the heroism of nurses. Montefiore Medical Center collaborated with artist Tristan Eaton to create the image which can be seen at 34th Street and 8th Avenue in NYC. Credits also to Shughes Entertainment and Truform Media Group, LLC.
Link to time-lapse below and photo attached
https://www.youtube.com/watch?v=YkFYE6apgEg
- Advertisement -
HUN, ‘wine in a can’ campaign, a few possibilities:
1. OOH vendor forced them to run non-cancellable inventory, and they changed the creative to a big FU to the inflexible vendor/agency.
OR
2. They posted a small handful of signs, and it’s actually attempting an online ‘earned media’ campaign via viral social sharing.
OR
3. They got a big discount for diminished impressions, and the actual ROI is comparable to an OOH campaign in normal times.
What do you guys think?
Love all 3 possibilities Michael Baker! Thank you for the observations!