OOH’s Blood Line

The City’s subway, ‘Red Line’ is now the ‘Blood Line’ thanks to Vitalant, who describes itself as a national “transfusion medicine organization.”  “Blood Line” ads on Chicago’s Red Line trains consist of full wraps and interior signs on four carriages.  Additional #OOH messages are in-station posters, digital platform media and digital street-level media. Future plans include blood donation drives along routes on designated dates, through Vitalant’s mobile setup. January is national blood donor month.

“The red line is now the blood line.”

Is this the start of ‘naming rights to subway/rail/transit lines?  As cities and OOH providers seek greater revenues this seems like an easy offering. Cities and OOH providers see more black then red on bottom lines.

Pro-bono work from We Are Unlimited. We Are Unlimited was formed as a dedicated shop for McDonald’s work. Its plan has been to eventually seek outside work, which it’s now doing. Omnicom sibling media agency, OMD Chicago is also involved in the project.