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OOH’s ‘Intl Big 3’ Share a Zoom Screen

Jean-Francois Decaux, William Eccleshare, Jeremy Male and Anna Bager Video Discussion

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OOH’s ‘Intl Big 3’ Share a Zoom Screen 

 

If you have been to any of the past Geopath/OAAA OOH Annual Conferences, you are aware of what is typically one of the final presentations or meetings of the event, The Meeting of The Big 3.  Or if Jean-Luc is present, the ‘Big 4’

If you are like me, (even though I have been to at least 30 or more of the Conferences), you still find yourself jockeying to sit up front and believe, no, hope, for some fireworks between the CEO’s.  Or some gem slipped in by one of them. 

It never happens. At best, there is subtle body language or reddening of the face, indicating an irritation of someone’s comments. But it never gets out of hand. These guys are pros and keep it cool under the bright lights.  

So it was, with mild anticipation, I was hoping to hear some real gems in this discussion. There are a few. You have to listen closely and read between the language of hyperbole and rhetoric.  

I can spoon feed you with a summary of what they said, but the context and how they said it, are relevant. Simply summarizing word for word and you’ll miss out.

Brief background why the Zoom meeting— The DMEXCO. The DMEXCO has nothing to do with our neighbors to the south. It is an annual trade fair for digital marketing and advertising. The largest congress (I have learned that’s what Euros call a conference) trade fair for the digital industry in Europe has been held in Cologne, Germany since 2009. This year, due to the Coronavirus 2019 pandemic, the event took place entirely as digital. 

Out of Home was invited to speak. Representing our Industry were, JCDecaux CEO, Jean-Francois Decaux, Clear Channel Outdoor CEO, William Eccleshare, and OUTFRONT Media CEO, Jeremy Male and Anna Bager, CEO, OAAA, who moderated the discussion.

 The official title of the discussion is, ‘The Future of Urbanization & How OOH Advertising Makes Cities Better’.  The basis of the discussion is a dubious premise considering the conditions Covid has wrecked on cities around the world. The pre-Covid forecasts of populations migrating to cities and the importance of public transit has at best, been put on hold. 

All in all, it is not the most electrifying 26 minutes, but if you’re in OOH, it is a conversation you really should listen to.

Some questions and responses did cover the titled subject matter, however, equally as much content touched on the more interesting future of OOH with glimpses of revenues, advertisers, strategies and what actions and forecasts the ‘Intl Big 3’ are facing with Covid.

I can spoon feed you with a summary of what they said, but the context and how they said it, are relevant. Simply summarizing word for word and you’ll miss out.  All in all, it is not the most electrifying 26 minutes, but if you’re in OOH, it is a conversation you really should listen to.

Click on the arrow below to listen in.   

One more thing: If anyone can tell me with certainty, what Jean-Francois said at the end of the recording after Anna made what were clearly to be the final closing remarks, I will send you a miniature billboard. I will send one to two people only. If what you send does not does not sound right, sorry no mini. But I am sure one of you who has better ears than I can get it correct. 

Be safe out there and remember to protect yourself at all times.

 

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3 Comments
  1. Anthony Mariani says

    Hello Bill,
    Interesting discussion for the global view on the future of OOH. Thank you for sharing.

    I believe Mr. Decaux said at the very end, “It’s bad in Washington”.

  2. No Fear No Favor says

    Thank you Tony. Yes, good discussion. And I really do not know what he said. So until I hear something better we’re going with “It’s bad in Washington”. Regardless, it’s yours. Please send me your address to ship the miniature billboard.
    Send address via email to billboard@oohtoday.com and will get it right out to you.

  3. Anthony Mariani says

    Hi Bill,

    8315 Drury Industrial Parkway
    St. Louis, MO 63114

    Thank You!