OOH’s Gigantic Edible Burger Wall
Edible Billboard Dispenses Free Burgers
A Wall of Burgers Built this OOH Execution
#geekOUT —Friday Fast Facts
Deliveroo, an Australian food delivery service, built an entire billboard out of burgers this week to celebrate the delivery of their 5 millionth burger!
It took 2000 burgers from various restaurants to construct the wall – which were given to Deliveroo customers.
We at Geopath think this would be an amazing execution here in the states. The roadside inventory we measure delivers more than 7 billion impressions every week to people who eat at fast food restaurants 10+ times a month. In fact, there are several units within a block of the Geopath office that deliver well over 100,000 impressions a week to this target audience.
Also – we really like burgers.
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OOH —Friday Fast Facts