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Agreement for Remaining Fairway Outdoor Markets Rumored to be Complete

Late Breaking News— 11,000+ Billboard Faces to One Buyer

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Remaining Fairway Outdoor Markets
Reportedly Sold to One Buyer

 

The remaining Fairway Outdoor inventory is rumored to have been sold to a long time OOH Operator headquartered in the West. Our two sources are 99.9% certain of the agreement, but we’ll hang on a little longer until we receive our policy driven, ‘independent 3rd source verification.’  Nothing has been officially announced or confirmed.

It has to seem like an eternity for those employees in the markets who were not scooped up by Lamar in the initial purchase. Time for them to get their lives back. The new buyer does not have any overlapping footprint*, so most everyone should be safe.

We reported a week before the official announcement back in December 2018, Lamar Advertising Company acquired Fairway Outdoor Advertising’s billboard operations in five U.S. markets, with a total of approx 8500 faces, from GTCR, LLC for a purchase price of $418.5 million. The former Fairway markets, now Lamar, new operations, included Greenville/Spartanburg, South Carolina; Raleigh-Durham, North Carolina; Greensboro/Winston-Salem, North Carolina; Athens, Georgia; and La Crosse, Wisconsin.

Fairway had approximately 20,000 bulletins, posters and digital billboard faces across key metro areas in 15 states in the Southeast, Southwest and Midwest regions. The ‘New Western Owner’, should pick up over 11,000 faces.

*Checking out the maps there may actually only one location which has some over lap and perhaps an office overlap.  Below is a description of the Fairway Markets with maps.

Chattanooga Division
Chattanooga, TN is the hub of a thriving region because it is located at the crossroads of the three states: Alabama, Georgia and Tennessee. Download a PDF map of this market.

Indiana Market
Fairway meets the promotional needs of businesses by delivering their messages to Indiana’s widely spread out audience.  Our inventory is distributed throughout forty-one counties reaching consumers inside and outside of the Indianapolis metropolitan area, covering key highways and thoroughfares in various nearby cities and towns. Download a PDF Map of this market.

Mid-Atlantic Division
The Mid-Atlantic division is a dynamic, vibrant division including Kentucky, West Virginia and Ohio.
Download a PDF map of this market.

North Central Division
The North Central division is located in Rochester, MN, 80 miles south of the Minneapolis-St. Paul area and 63 miles west of the Wisconsin border. Minnesota is a state with above average growth in economy, one of the lowest unemployment rates in the nation and a job growth that is 33% faster than the rest of the US. Download a PDF map of this market.

Southeast Division
The Southeast division is located in Valdosta, Georgia. Situated in this central location, Southeast offers coverage in the states of South Carolina, Georgia, Florida and Alabama. All markets provide great locations with high visibility on local roads and major highways and interstates. Download a PDF Map of this market.

Southwest Division
The Southwest division of Fairway represents coverage in four states — from the heartland states of Arkansas and Oklahoma to the Sunbelt state of Texas to the southern state of Louisiana. Our coverage specializes in rural bulletin inventory targeting both small town America and the suburbs of major metropolitan cities. In addition, we offer mass coverage in the north Texas markets of Wichita Falls, Sherman/Denison and Texarkana. Download a PDF Map of this market.

 

 

 

 

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