OOH Today Podcast 44 — 9 to 16% Growth. The Future of Sales. The No. 1 Impediment
The Board Room Assesses
The Board Room Assesses—
Mark Boidman’s 9 to 16% 2021 Growth Forecast.
The Future of OOH Sales.
The No. 1 Impediment to OOH’s Lack of Success during Covid
OOH Today Podcast 44—
There are a many billboard podcasts, only The Board Room brings expert based discussion of real issues, offering actionable solutions to the Outdoor Advertising Industry. Some of the commentary can be rough, if you want candy coated comments, delete and move on.
Today’s podcast #44 —The Board Room’s Out of Home experts answer fill in the blank questions with the one word which best characterizes the issues challenging OOH today.
Mark Boidman’s forecast for 2021 of +9 to 16% is______? “Accurate but not Good.” “Understated.”
What is the future for the OOH Sales Process is destined for _________? “This is a cleanse.”
The number one impediment to OOH’s lack of success during the Covid Crisis has been _______? “Leadership.” “…the perception of the lack of impressions.” “Marketing and lack of reset.”
Podcast #40 – 23 minutes. Click the orange circle/white arrow below to listen
The Board Room
OOH Experts / Board Members:
Bob Wolfe, Founder and President of Outselling, Inc
Todd Hansen, President, Sun Outdoor
Jack Sullivan, OOH Media Consultant, email: firstname.lastname@example.org
Jeff Joaquin, Co-founder President Marquee Media
Daniel Wilkins, Founder, Agency672
Moderator: Brent Baer, Publisher, OOH Today
OOH TODAY —The outdoor advertising industry’s only Independent Voice.
We want to hear from you! Share your opinions, comments and experiences on the issues and answers presented in today’s #billboard podcast. Submit questions for our panel to BillBoard@OOHToday.com
The link to access Mark Boidman’s presentation is here ⇒Fiscal Outlook w/Top Media Analyst & Industry CROs Considering the Financial Future of OOH