OOH News You Oughta Know Today
A roundup of the latest industry headlines that should be on your radar.
1. Ex-Disney Worker Sentenced for Hacking Menus
A former Disney employee was sentenced to 36 months in prison after tampering with digital menus, falsifying allergen information, inserting unreadable Wingdings, and manipulating QR codes to redirect to an activist website. The breach rendered the system inoperable for up to two weeks. [Food Safety News]
2. Bager Breaks Down Why Blue-Chip Brands Are Betting on OOH
In a new interview with Street Fight, OAAA CEO Anna Bager unpacks the insights behind the 2024 MegaBrands report, revealing how companies like Apple, Amazon, and McDonald’s are driving innovation in DOOH—and why 60% of top advertisers increased their OOH spend last year. [Street Fight Mag]
3. Commerce Media is ‘Once in a Career’ Opportunity
Commerce media is evolving beyond online retail into new frontiers like OOH ads at gas stations and convenience stores, creating “a once in a career window to reorient your business to the opportunity,” according to Sean McCaffrey president and CEO of GSTV, which serves commerce media ads at gas pumps. [emarketer]
4. Billboard Firm Buys Retail Property on Sunset Strip
Regency Outdoor Advertising has purchased a vacant retail property on the Sunset Strip for $26M, with redevelopment plans underway. The 8,500-square-foot building sits across the street from the Viper Room and has 130 feet of street frontage on the Strip. The acquisition ranks among LA’s most expensive retail deals in the past year. [CoStar]
- Advertisement -
