OOH News You Oughta Know Today
A roundup of the latest industry headlines that should be on your radar.
1. Walgreens’ $200 Million Fridge Door Fiasco
Under a 10-year contract, Cooler Screens installed 10,000 “smart doors” at Walgreens stores, but frequent malfunctions led to a legal dispute. In response—and unreported until now—Cooler Screens secretly cut data feeds to over 100 Walgreens stores in Chicago, leaving fridges glazed over with white pixels or blacked or altogether for a week in December 2023. Walgreens claimed this disruption hurt sales, leading to a temporary restraining order forcing Cooler Screens to restore the service.
2. Manhattan Billboard Worker Falls to His Death
A worker replacing a billboard at Victoria’s Secret flagship store in Midtown Manhattan fell to his death after an MTA bus hit a boom lift, police sources said.
3. Screenverse President Assesses the RMN, DOOH, Programmatic Landscape
“If we are thinking about ways to aggressively grow the DOOH “pie” there are few better ways than to shave off a few percentage points from our RMN neighbors.” — Adam Malone, co-Founder and President of Screenverse
3. Enter the 2025 Local Case Study Awards
The OAAA-Geopath Local Case Study Awards are back, recognizing OOH campaigns that deliver measurable results for local businesses. Submit your outstanding OOH campaigns that deliver measurable success for local businesses. The deadline to enter is Friday, February 14, 2025, 7:00 pm ET.
Source: OOH Today
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