OOH News You Oughta Know Today
A roundup of the latest industry headlines that should be on your radar.
Out of Home Advertising: The Real Touchdown for Marketers
While Super Bowl commercials can get lost in the crowd, OOH campaigns always stand out. The executions in Las Vegas showed how creative this messaging can be, with marketers turning hotels, tourist attractions, baggage claim areas, transit platforms, the Strip, and the Sphere into attention-getting canvases. Even some of the TV spots during the Big Game included a nod to OOH.
OAAA President and CEO Anna Bager explores how OOH scored big for the Super Bowl.
Hy-Vee Launches Digital Signage Network Driven by Samsung
Supermarket chain Hy-Vee is in the process of launching a new digital signage network across its 550 retail locations in the Midwest and Southern US, driven by the cloud-based Samsung VXT Content Management System (CMS). The screens display promotions, product pairing suggestions, recipes, cooking demonstrations, menus, and company announcements. In fact, 50% of screen time is dedicated to messaging designed to build a connection between the retailer and its customers.
Read the full story in AVNetwork.
Adomni & Kochava Team Up for Outside In
Adomni and Kochava have launched Outside In by Adomni, an innovative program that empowers advertisers running CTV campaigns to enhance results with new retargeting capabilities from audiences exposed to video ads in the real world.
“Outside In gives advertisers the ability to sequentially target and analyze consumer behavior from the moment they first see a video ad out-of-home all the way through to the conversions generated inside the home,” daid Jonathan Gudai, CEO, Adomni.
Read the full story in Business Wire.
Scaling the Sphere
A man who climbed the Sphere last Wednesday as part of a publicity stunt caused over $100,000 in damage to the venue, according to Las Vegas police.
Read the full story in the Las Vegas Review-Journal.
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