OOH LAST WEEK TODAY
The dio OUT Show —Best Creative I Saw Last Week
Dunkin’; Washington, D.C.
Purchased through Blue 449.
It’s PSL (pumpkin spice latte) season, and America runs on pumpkin at Dunkin’. dio
Best OOH Creative
Top OOH Creative Executions which came to our attention last week
Send your #OOHCreative for next week’s post:
experiential ideations, brand activations and MOBILE Billboards
FIOS; Boston, MA
Purchased through Apex Exchange.
Verizon FIOS has been rolling in New York and Boston to encourage more subscriptions. dio
HempFusion; West Palm Beach, FL
No more stress balls! This leading US hemp-based CBD company is driving its wellness message near relevant events and high-traffic areas. dio
Visible; Denver, CO
Purchased through Apex Exchange
This clever headline reminds us how attention-grabbing an ad on wheels can be. dio
Choctaw Casinos; Russellville, AR
Purchased through The Richards Group.
Mobile billboard domination excites the community, localizes the message and builds public support with positivity. dio
The Grove Spectacular
Located adjacent to the Farmers Market at the corner of 3rd Street and Fairfax Avenue,
one of Los Angeles’s coolest “it” destinations. Over 20 million guests yearly,
generations of Angelenos eat, shop, and gather.
An ideal advertising location allows you to send messages to engage with affluent consumers.
The Grove Spectacular is the newest addition to the property’s portfolio
located at the heart of The Grove. OUTFRONT Media
The Addams Family Movie – Client: Horizon Media (NY team) for United Artist.
Location: Los Angeles, CA. OUTFRONT Media
Goal: Create buzz for the popular animated remake of the Addams Family movie.
The light bulb is internally lit for a night time effect.
Humanizing Your Twitter Self
“Twitter has been focusing its marketing efforts on experiential and OOH to humanize the brand and become more tangible to the average consumer” Phillip Stimpson, OUTFRONT Media
7 OUTFRONT Penalty Displays
The billboard displays a referee wearing a cheesehead, with a fist just under the referee’s chin, and will be displayed in seven locations throughout Detroit for the rest of the week.
Read the story ⇒Billboards Protest Penalty