OOH is Back on Track in Australia
Australia’s Out of Home (OOH) industry announced an increase of 25.5% on net media revenue for Q1 2022, reporting $228.1 million, up from $181.7 million* for the same quarter in 2021. Digital OOH (DOOH) revenue accounts for 60.8% of total net media revenue year-to-date, an increase over the recorded 57%* for the same period last year.
OMA CEO Charmaine Moldrich said, “The industry continues to rebound in the first three months of the year, with revenue down only slightly, by 2.9% on pre-pandemic 2019. There are many signs that we are back on track and that 2022 will see us achieve or even exceed pre-pandemic annual revenue.”
“Our commitment to transparency, accuracy and credibility in our audience measurement platform MOVE 1.5 and adoption of industry-wide standards to make it easier to plan and buy, have helped with our recovery. We have built tools and introduced processes that specifically fill the needs of our clients, and we are not starting to see the positive results.”
“As travel increases with the easing of testing requirements, we expect to see even more confidence in our channel’s ability to deliver reach and impact,” concluded Moldrich.
The OMA added two new members in March 2022: Helio, an online advertising marketplace, and Civic Outdoor, an independently owned and operated Outdoor operator also joining MOVE. According to figures released by Zenith, Australian advertising spend is expected to grow 5% in 2022, off the back of 18% growth in 2021^.
*Previously released revenue figures have been updated to reflect changes in the OMA membership.
^Zenith Advertising Expenditure Forecasts report, December 2021.
The OMA is the peak industry body which represents most of Australia’s Outdoor Media Display companies and production facilities, and some Media Display asset owners.
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