Loop Media Taps SpringServe to Power Advertising Across OOH Channels
GLENDALE, CA – Loop Media, Inc., a leading multi-channel streaming platform that provides curated music video and branded entertainment channels for businesses and consumers, announced it has selected SpringServe as one of its ad servers.
SpringServe’s ad serving technology will assist in enabling Loop Media to maximize ad inventory value and provide a premium quality ad experience for consumers. SpringServe’s platform incorporates features including frequency capping, competitive separation, ad volume and creative size targeting for optimal DOOH viewing. The SpringServe platform also allows for measurement of campaign performance and optimization in real-time.
“We strive to collaborate with companies that have the same appetite for innovation and growth that we do, and SpringServe embodies that drive,” said Bob Gruters, Chief Revenue Officer at Loop Media, Inc. “SpringServe’s video-first platform helps our programmatic monetization to scale while supporting the unique viewer experience demands needed in OOH environments.”
Joe Hirsch, General Manager of SpringServe, and now part of Magnite said, “If you think about the viewer’s perspective watching video-centric DOOH and CTV content, you’ll see that they are similar experiences and our platform addresses the needs of both environments. Loop is revolutionizing the DOOH space and we’re excited to work with them to enable seamless ad delivery, improve measurement and monetization.”
About Loop Media, Inc.
Loop Media, Inc. is a leading multi-channel streaming platform that provides curated music video and branded entertainment channels for businesses and consumers. Through its proprietary “Loop Player” for businesses and interactive mobile and TV apps for consumers, Loop Media is the only company in the U.S. licensed to stream music videos directly to consumers and venues out-of-home (“OOH”).
SpringServe, now part of Magnite, is the leading independent TV ad serving platform, purpose-built for OTT, CTV and video advertising. Its software offers a full stack of ad serving, optimization and automation solutions that make video ad serving smarter across devices. Trusted by leading publishers & advanced TV distributors, its platform delivers control, transparency, and analytics to increase ad performance and revenue from media sales.
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