OOH in Cohoot
Cohoot is the anonymous feed for media salespeople. Hundreds of sellers gather on Cohoot’s dedicated OOH channel to share inside info about advertisers and agencies.
We’ve surfaced some of Cohoot’s best OOH seller insights from this past week here…
Your local McDonald’s may be spending local too.
McDonald’s move to local agencies is shaking things up for the industry and Cohoot is abuzz with conversations about it. Several agencies have won co-op business including Davis Elen, Moroch and Berstein-Rein. Full Thread Here>>>>
Are we forgetting the Creatives?
Sure, vendors spend most of their time focused on planners and buyers, but maybe there is an untapped potential in targetting creative agencies. Cohoot sellers come down on both sides of this argument. Full Thread Here>>>>
Leads, leads, leads… sellers share the wealth.
WeatherTech’s planning and buying sit with OACG. Full Thread Here>>>>
Havas Boston funnels all their OOH buys through Project X Full Thread Here>>>>
Kinetic is your go-to for DoorDash buys. Full Thread Here>>>>
The Spectrum (Charter) account is [still] at MacDonald Media Full Thread Here>>>>
Go to Project X for Yuengling (maybe they’ll give you a beer too) Full Thread Here>>>>
Big pharma brands buy through Rapport in Detroit and NYC Full Thread Here>>>>
Walmart buys through Haworth. Full Thread Here>>>>
The MedMen boomerang.
After rumors that MedMen were on the move, we’ve received word that they are staying put. Looks like NiceDog got their bone, but according to our seller, there is new blood at SVP so direction could change in the future. Full Thread Here>>>>
Transit’s place in Billboard dominated markets.
One Cohoot comrade is trying to make the case for their transit inventory in a traditionally billboard dominated area. One industry vet suggested emphasizing scale and frequency, while another suggested showcasing how big brands use both consistently. Full Thread Here>>>>
Six Flags keeping it in the family?
Currently, Moroch Dallas seems to have the Six Flags business, but that may not be for long. Word on the street is that they may be moving in-house. Full Thread Here>>>>
Digging for AORs and emails.
Now this Panda gets it
A Cohoot newbie took to the feed to share her experience so far and in the process become our favorite person. “only been on this website 2 weeks and it is already a great help to me in contacting the correct OOH person at agencies and clients…”
Full Thread Here>>>>
Unanswered questions that need some love. Can you help?
Pinterest is expanding, but who is the OOH contact? Full Thread Here>>>>
Looking for the best contact at the NASCAR HOF. Full Thread Here>>>>
Who buys for SoCal Chevy Dealerships. Full Thread Here>>>>
Want an invite to Cohoot?
Cohoot is currently invite-only, but there are some invites reserved for salespeople working at OOH vendors. If you want to check your eligibility, go to Cohoot.com and see if your work email will unlock one of our reserved invites.
Or contact Bill Board at BillBoard@OOHToday.com and he may provide you with an invite code.