OOH in Cohoot —
Sending Rates. Disney Dollars. Debate DoMedia. OMG23 and Outdoor Nation
OOH in Cohoot —Sending Rates. Disney Dollars. Debate DOmedia. OMG23. Outdoor Nation.
Cohoot is the anonymous forum for media salespeople. Hundreds of sellers gather on Cohoot’s dedicated OOH channel to share inside info about advertisers and agencies.
Take a look at the biggest topics from last week here…
To Send Rates, Or Not to Send?
It is a question that comes in among sales reps – when sending a media kit, do you disclose your rates? Well, the jury is in, and there is only one smart way to handle rates when sending media kits for your products. Full Thread Here>>>
Disney Shifts Media Buying
Publicis and Omnicom are the winners of the $2.2 billion global Disney media account. Publicis will handle Disney+, the streaming service, and Parks (parks with Dentsu’s Carat). Omnicom reps media channels such as Fox and ABC, and studios, like Walt Disney Studios, Animation, Pixar, LucasFilm and Marvel. Both agencies will service Disney accounts with specialized units, Omnicom’s being OMG23 and Publicis creates Publicis Imagine. Full Thread Here>>>
We have found a contact for buying service Outdoor Nation. Full Thread Here>>>
Delta and Southwest airlines’ agencies and contacts shared. Full Thread Here>>>
Los Angeles’ Posterscope contacts can be found here. Full Thread Here>>>
Horizon Media buys for Wireless company Boost Mobile. Full Thread Here>>>
Looking for contacts at White Castle? Check this. Full Thread Here>>>
Anyone selling to grocers Kroeger and Publix in the Southeast? Full Thread Here>>>
While we’re discussing grocers, find Aldi at this link. Full Thread Here>>>
Make the Sale
If you’re a brand-new business, naturally you want to land your first account. From building trust, to providing your client value, Cohorts have advice for you on how to secure your first sale.
Full Thread Here>>>
Do You DoMedia?
What’s the value of using a paid database? Cloud-based OOH software service DOmedia has had mixed results among sellers. Lively debate ensues. Full Thread Here>>>
Do you know?
A good AAA contact in Dearborn, Michigan? Full Thread Here>>>
A contact at Deep Eddy Vodka, a brand out of Austin, Texas. Full Thread Here>>>
Looking for the HUB International agency contact. Full Thread Here>>>
Anyone going to DPAA conference this week? Full Thread Here>>>
Want an invite to Cohoot?
Cohoot is currently invite-only, but there are some invites reserved for salespeople working at OOH vendors. If you want to check your eligibility, go to Cohoot.com and see if your work email will unlock one of our reserved invites.
Or contact Bill Board at BillBoard@OOHToday.com and he may provide you with an invite code.