Discover the Serengeti as Vector’s DD Drives Message
Discovery Channel's Full Wrap Bus with New HD Screens
Vector Media Launches DDTV
Vector’s latest innovation in digital OOH (DDTV) was visible this week during our travels around the city during Digital Signage Week. DDTV, or Double Decker TV, is the newest product in the lineup of premium large-format transit advertising vehicles. It features two, full motion HD LED screens on either side of their signature Double Decker Full Wrap.
The DDTV bus was actually launched during Ad Week New York in September, with their first-to-market partner, Discovery, promoting their new series, Serengeti.
DDTV is an impressively impactful and versatile format that caters to advertisers looking for innovative ways to use their digital assets and key art. With the addition of a screen to the Double Decker Full Wrap, the canvas ratio becomes that of a traditional billboard, making production a simple, turnkey process when adding DDTV to a campaign’s media mix.
The DDTV screen is “smart” meaning it can host live data feeds. The HD display can be used for showcasing growing lottery jackpots, the local weather, real-time way-finding directions to retail locations, or day-parted creative, as just a few examples.
DDTV is another step for Vector, who in just two years, has added 35 transit markets to its portfolio (now 55 markets in total) nearly doubling in size to become one of the largest out-of-home media companies in the United States.
“DDTV represents a Great Leap Forward for our transit advertising solutions”, said Gary Greenstein, Vector’s Chief Revenue Officer. “The product further adds to the impact and engagement of our iconic Double Deckers and provides advertisers with the first scalable large-format digital transit product on the market. We look forward to continuing to bring innovative solutions like DDTV to our valued client and agency partners”, Greenstein added.
Vector Media (www.vectormedia.com)